ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Advertising / Direct
Annual ID
ADC_INH21_019M
About the Work
In a year when chaos and confusion dominated the culture, Spotify found a way to deliver good news directly. 2020 Wrapped provided each of our 345 million users with a personalized recap of how they listened and grew in 2020. And for the first time ever, the experience was only available within Spotify itself, allowing users to explore and share their unique data stories right from their phones. With 50+ million total shares, 90+ million mobile users, and a corresponding Twitter topic that trended for over 4 days, we dominated the cultural conversation like never before.
It was hard to find any good news or reasons to celebrate on your phone in 2020. So we wanted this year's Wrapped to provide a bunch. We sought to infuse the experience with positivity, reflecting back to our community all the ways in which they discovered, explored, binge-listened, slow jammed, unwound, pumped up, and connected with content they genuinely loved, even in a year like 2020.
We highlighted data that demonstrated growth, celebrating our users' resilience in a difficult year. Users were also tested on their listening habits, asked to guess their top podcast, artist, and decade. To build connections and spark gratitude, we gave users the ability to thank their top creators right from the app. And as always, users received their very own Wrapped card to post with pride.
It was hard to find any good news or reasons to celebrate on your phone in 2020. So we wanted this year's Wrapped to provide a bunch. We sought to infuse the experience with positivity, reflecting back to our community all the ways in which they discovered, explored, binge-listened, slow jammed, unwound, pumped up, and connected with content they genuinely loved, even in a year like 2020.
We highlighted data that demonstrated growth, celebrating our users' resilience in a difficult year. Users were also tested on their listening habits, asked to guess their top podcast, artist, and decade. To build connections and spark gratitude, we gave users the ability to thank their top creators right from the app. And as always, users received their very own Wrapped card to post with pride.
2021 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
Spotify In-House
Media Agency
UM Worldwide
Art Director
Rainy Fu
Designer
Shivani Parasnis
Group Creative Director
Dan Brill
Producer
Kenzie Tankersley
Brand Design Director
Carlo Michaelangelo Luetto
Global Strategy Director
Zach Pentel
Senior Designer
Will Oswin
Senior Producer
Karen Chang
VP, Global Executive Creative Director
Alex Bodman
Artist & Label Partnerships
Andy Sloan-Vincent
Taryn Lacroix
Associate Director, Creator Marketing
Brendan Codey
Brand Management
Angela Gonzalez
Melanie Eisen
Brand Manager, Campaign Lead
Christine Motch
Comms Strategy Lead
Chris Lubin
Creative Direction
Colette Mcintyre
Creative Strategy Lead
Nathan Doiev
Creator Product
Emily White
Sarah Capone
Data Science
Jesse Green
Morgan Hect
Race Archibold
Sari Nahmad
Shawn Cochran
Eliot Van Buskirk
Engineering Manager
Felix Bouleau
Kareem Francis
Javier Moscardó Marichalar
Global Brand Lead
Christine Andrén
Global Head of Marketing Strategy
Neal Gorevic
Global Marketing Strategy & Planning
Nienke Dettmeijer
Louisa Ferguson
Head of Brand Design
Rasmus Wangelin
Head of Global Brand Team
Lauren Solomon
Head of Production
Lauren Keller
Legal Council
Ali Zeren
Sarah Henderson
PR & Communications
Brittney Le Roy
CJ Stanley
Tamika Young
Shira Knishkowy
Kevin Turner
Product
Anshu Das
Cait Charniga
Ronald Ruiz
Thomas Gayno
Cornelius Hegeman
Melia Wagner
Claudia Iandelli
Eileen Murphy
Production partner
Active Theory
Production Partners
Hornet
Proofreading - Word One New York
Arielle Guy
Senior Brand & Product Marketing Manager, Spotify for Podcasters
Allison Valenta
Social Impact Lead
Lauren Siegel Wurgaft
VP, Global Brand
Alex Tanguay
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