ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Experiential Design / Live Event
Annual ID
ADC_INH21_029M
About the Work
How we work, how we live, how we learn, how we experience the world. This year everything went online, and for CES 2021—the first virtual CES—Verizon wanted to bring the network to life as it had never been seen before.
Inspired by the melding of humanity and technology, we created a new visual language for connectivity out of 5G data. We used inputs of cities, traffic, telemedicine, classroom learning, and live events, and reimagined them through a two hour mixed media event, livestreamed to millions and filmed in one take on an XR stage in Los Angeles.
We paired these with AR elements like the Apollo 11 command module, took the audience to the 50-yard line of an XR football field, and experimented with emerging technologies on a massive scale—all to create a groundbreaking keynote evoking the possibility of 5G technology on tech’s biggest stage.
Inspired by the melding of humanity and technology, we created a new visual language for connectivity out of 5G data. We used inputs of cities, traffic, telemedicine, classroom learning, and live events, and reimagined them through a two hour mixed media event, livestreamed to millions and filmed in one take on an XR stage in Los Angeles.
We paired these with AR elements like the Apollo 11 command module, took the audience to the 50-yard line of an XR football field, and experimented with emerging technologies on a massive scale—all to create a groundbreaking keynote evoking the possibility of 5G technology on tech’s biggest stage.
2021 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
Verizon Creative Marketing / New York
Client / Brand
Verizon / New York
Production Company
The Mill
Associate Creative Director
Adam Rozanski
Ian Going
Matthew Brant
Creative Director
Carl Addy
Martin Martinez Virginillo
Director
James Merryman
Executive Creative Director
Marc Sobier
Executive Producer
Georgina Castle
Rob Mackler
Winslow Dennis
Zu Al-Kadiri
Producer
Ed Smith
Jocelyn Birsch
EVP, Chief Marketing Officer
Diego Scotti
Senior Producer
Jack Williams
James Chang
Jose Diaz
Mirieme Sall
Scott Welch
SVP, Chief Creative Officer
Andrew McKechnie
Associate Account Director
Jacqueline Dion
Associate Producer
Chanelle Larios
Head of Business Affairs
Deb Horvath
Head of Content
Ian Bearce
Managing Director, Integrated Production
Rob Beck
Project Manager
Kelly Lutz
Technical Artist
Hannah Schilsky
Technical Lead
Martin Thelwell
VP, Creative Marketing & Operations
Mike Wente
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