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Category
Design for Good / Interactive
Annual ID
ADC_DFG21_007G
About the Work
The Pedestal Project is an Augmented Reality experience on Instagram that lets people use their phone to place statues of racial justice leaders on empty pedestals where symbols of racism once stood. As huge protests to bring down statues that represented racism swept through the United States in 2020 they left a sea of empty pedestals in their wake. Color of Change, America’s largest online racial justice organization wanted to repurpose the empty pedestals these statues once stood on, by giving people the power to choose what goes up on them. Featured within the experience are iconic and legendary Black Civil Rights Activists, like Congressman John Lewis, Black Lives Matter Co-founder Alicia Garza and Activist and Organizer Chelsea Miller; whose lives and legacies are reflective of America’s long battle for racial justice and equality.
2021 Awards
Total Points: 45
Gold Cube
Credits
Agency
BBDO / New York
BBDO New York + JOY Collective / New York
PR / Marketing Agency
H&S Communications
Production Company
3D Finish
BBDO Studios / New York
Music / Sound Production Company
Pulse
Post Production Company
MPC
Rock Paper Scissors
Animator
Antoine Jones
Associate Creative Director
Anshumani Khanna
Jess Andrews
Composer
Charles Humenry
Designer
Melanie Coyne
Director of Photography
Morgan Ammons
Editor
Aaron Tompkins
Alex Lubars
Executive Creative Director
Daniela Vojta
Susan Young
Executive Producer
Camila De Biaggi
Chris Connolly
Dan Kuby
Eve Kornblum
James Young
Assistant Editor
Noah Benezra
Chief Creative Officer, Worldwide
David Lubars
Creative Director / Flame Lead
Tom McCullough
Account Manager
Alexandra Castellanos
Dani Gredoña
Additional Footage
The Syndicate
After Effects Artist
David Manzo
Art Producer
Ilona Siller
Lizzy Lehn
Audio Engineer
Cory Bauman
Business Manager
Grace Kelly
Camera Person
Eleanor Murray-Mendelson
Veronica Proudford
Casting Director
Janet Eisenberg
CEO
Elizabeth Harrison
Shane Martin
CG Artist
Benjamin Allen
Flavio Novi
Sam Windom
CG Supervisor
Matt Painter
Comms Manager
Kaley Turner
Director of Brand Engagement
Luis Braga
Director of Lifestyle
Lauren Monroe
Director of Media Relations
Anina Bose
Production Company - 3D Statues
Happy Finish
Site Development
Lean Mean
UGC Curation
Catch & Release
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