ADC Awards
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Learn more about ADC105
Category
Design for Good / Interactive
Annual ID
ADC_DFG21_015S
About the Work
When righteous anger over the murder of George Floyd brought millions out in the streets, the 2020 U.S. election offered a ray of hope in the fight for change. But decades of disenfranchisement and voter suppression left many Black Americans feeling like their vote didn’t count.
Unable to stand by, Chicago’s mayor Lori Lightfoot wanted Black voters to matter. To do so, the City of Chicago partnered with “When We All Vote,” the voter rights organization founded by Michelle Obama, to launch Boards of Change. Plywood boards that barricaded storefronts during the protests, filled with messages and cries for justice—seen by many as symbols of destruction—were transformed into voting booths.
The booths didn’t only inspire residents in dozens of low-turnout neighborhoods to create systemic change through the power of their vote, they also initiated the crucial first step in the voting process: registration. A QR code on each booth prompted a digital registration form (whenweallvote.org/boardsofchange) that made it quick and easy to become an officially registered voter on the spot, and sign up for crucial updates to make a voting plan for the upcoming election.
The message resonated throughout the nation, especially when Mayor Lightfoot, standing in front of the boards, called out President Trump for his blatant attacks on democracy.
Leading up to Election Day, Black voices were amplified further, through social media and the help of Black influencers. A citywide digital outdoor campaign encouraged everyone to be a part of the change, even pointing voters to the nearest polling place.
Boards of Change empowered Black Americans to know that their vote counts, and Chicago saw a record number of registrations and voters. Today, Boards of Change lives on at the DuSable Museum for African American History as part of a historic moment for the Black community.
Unable to stand by, Chicago’s mayor Lori Lightfoot wanted Black voters to matter. To do so, the City of Chicago partnered with “When We All Vote,” the voter rights organization founded by Michelle Obama, to launch Boards of Change. Plywood boards that barricaded storefronts during the protests, filled with messages and cries for justice—seen by many as symbols of destruction—were transformed into voting booths.
The booths didn’t only inspire residents in dozens of low-turnout neighborhoods to create systemic change through the power of their vote, they also initiated the crucial first step in the voting process: registration. A QR code on each booth prompted a digital registration form (whenweallvote.org/boardsofchange) that made it quick and easy to become an officially registered voter on the spot, and sign up for crucial updates to make a voting plan for the upcoming election.
The message resonated throughout the nation, especially when Mayor Lightfoot, standing in front of the boards, called out President Trump for his blatant attacks on democracy.
Leading up to Election Day, Black voices were amplified further, through social media and the help of Black influencers. A citywide digital outdoor campaign encouraged everyone to be a part of the change, even pointing voters to the nearest polling place.
Boards of Change empowered Black Americans to know that their vote counts, and Chicago saw a record number of registrations and voters. Today, Boards of Change lives on at the DuSable Museum for African American History as part of a historic moment for the Black community.
2021 Awards
Total Points: 21
Silver Cube
Credits
Agency
FCB / Chicago
FCBX / Chicago
PR / Marketing Agency
Current Global / Chicago
Production Company
Stoptime Live / Chicago
Music / Sound Production Company
JSM / Los Angeles
Post Production Company
Lord + Thomas / Chicago
Art Director
Dwight Williams
Associate Creative Director
Jason LaFlore
Chief Creative Officer
Andrés Ordóñez
Fred Levron
Chief Marketing Officer
Michael Fassnacht
Creative Director
Niels Sienaert
Tim Schoenmaeckers
Designer
Jack Fleming
Executive Creative Director
John Bleeden
Executive Producer
Celena Mossell
Dan Delaney
Stacy Miller
Motion Designer
Michael McAfee
Photographer
Steven Piper
Producer
Andrew Manning
Norm Felker
Sharon Cha
Assistant Editor
Megan Connolly
CEO / CCO / Co-Composer
Joel Simon
Director of Photography & Editor
Nate Brav-McCabe
EVP, Head of Design
Kevin Grady
Senior Art Director
Mateus Cerqueira
Senior Copywriter
Wojtek Kowalik
Senior Motion Designer
Anthony Palermo
Senior Producer
Carolina Velez
SVP, Creative Director
Tor Lemhag
SVP, Executive Creative Director
Avital Pinchevsky
VP, Creative Director
Justin Enderstein
VP, Creative Director, VFX
Brian Steckel
VP, Executive Producer
Jeff Fiorello
VP, Strategic Planning Director
Brian Asner
456 Concierge
Shawn Ellis
Account Director
Ally Khajenouri
Tara Reardon
Account Supervisor
Emily Smith
Assistant Account Executive
David Compher
Associate Producer
Anita Koltun
Chief of Staff to the Chief Marketing Officer
Alison Bouchard
Co-Composer
Rebecca Riter
Consultant
Lindsey Evans
Coordinator, Office of the Mayor
Gabrielle Luurs
Deputy Chief of Staff & Senior Aide to the Mayor
Taylor Lewis
Director of Strategic Planning
Brian Asner
Director of the Office of New Americans
Nubia Willman
Director, Project Management
Kristin Oberg
EVP, Branded Content & Entertainment
Juan Woodbury
EVP, Group Engagement Planning Director
Jennifer Chiang
EVP, Head of Experiential
Kim DeNapoli
EVP, Head of Production NA
Kerry Hill
Experiential Production
Absolute Production Services / Chicago
Flo Creative / Chicago
General Manager, North America
Amy Colton
Line Producer
Noiemi Lobont
Mayor, City of Chicago
Lori E. Lightfoot
President
Kelly Graves
Press Secretary, Office of the Mayor
Jordan Troy
Project Manager
Sarah Symmonds
Senior Associate
Josephine Mallari
Logan Pellogrom
Taylor Peko-Reid
Senior Engagement Planner
Chelsea Ferguson
Senior Project Manager
David Leverentz
Senior Vice President
Shannon McGovern
Speechwriter
Carl Gutierrez
Studio Technician
Rickey Rogers
SVP, Director of Strategic Planning
Marc Wilson
SVP, Group Management Director
Cj Nielsen
SVP, Managing Director
Jeannine Aniol
SVP, Managing Director, Print Production
Erika Pflederer
VP, Director of Audio
Jason Ryan
VP, Director of Business Affairs
Jeff Cowie
VP, Director of Editing
Steve Immer
VP, Director of Motion Design
Roman Mendez
VP, Director of Production
Joe Tipre
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