ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Online / Mobile / Art Direction
Annual ID
ADC_INT21_021B
About the Work
ESPN’s 10-part docu-series The Last Dance covered the epic story of Michael Jordan and the 1998 Chicago Bulls. It was an iconic era dripping in nostalgia that fans loved. To bring the experience to life before, during, and after the episodes, we created House of 98 — a web experience set entirely in 1998, down to the functionality and graphic design. It featured exclusive ESPN archival content, music, and videos all from the days of The Last Dance.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
R/GA / New York
Associate Creative Director
Chris Parker
Jackson Harper
Executive Creative Director
Chris Joakim
Mike Donaghey
Executive Producer
Edward Lau
Strategist
Madeline Rogers
Executive Strategy Director
Lucien Etori
Group Executive Creative Director
Shannon Washington
Senior Art Director
Corey Thorn
Senior Copywriter
Rowan Mansfield
Senior Creative Director
Christopher McClure
Senior Designer
Bernise Wong
Associate Director, Event Marketing
Kwadwo Safo-Agyekum
Director, Fan Experiences & Community Building Events
Sereita Cobbs
General Editor, The Undefeated
Brittany Grant
Group Director, Strategy
Harry Peacham
Interactive Developer
Nikolai A Webb
Managing Director
Nicolina Jennings
Managing Editor, The Undefeated
Raina Kelley
Senior Content Producer
Perry Morton
Senior Director, Marketing
Michael Kopech
Senior Experience Designer
Hunter Noxon
Senior Project Manager
Monty Janene
SVP, Marketing
Laura Gentile
Technical Director
Dmitri Khait
VP, Event Marketing
Lynn Kadri
VP, Sports Marketing
Emeka Ofodile
VP, Technology
Kai Tier
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