ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Say it loud. Make a difference.
Agency SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich + Hastings Music / Berlin + ITS US Media / Berlin
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft in Online / Mobile / Copywriting for Digital
Annual ID
ADC_INT21_023B
About the Work
Racism is an issue now more than ever. A loud one. Online and offline. The vast majority, however, remains largely silent. Time to do something about it.
Together with ´Laut gegen Nazis´ (Loud against Nazis), we developed a nationwide campaign that calls on the majority of people to show civil courage and creatively inspires and encourages them to speak up. Because you can only do something against racism if you speak up.
Loud against Nazis. That is the idea. With messages and headlines against racism and for more tolerance, which are only make sense if you say them out loud. E.g. the headline ´Nuts ease out!´ phonetically sounds like ´Nazis out!´ if you say it out loud. Or the headline ´Ray Cyst!´ sounds like ´racist!´. Together with a call to action to say it loud and make the difference.
The campaign started on 27.01.2021 - the "Day of Remembrance of the Victims of the Holocaust" - and is visible throughout Germany. In print, out-of-home and especially digital as outstream ads, Banners, on Instagram, as YouTube pre-rolls and a Tik Tok challenge: where the user sing, dance or otherwise interpret the challenge hashtag #nahtziehsraus (#nutseaseout).
The campaign took of instantly in Germany. People started to raise their voice. Celebrities and politicians jumped in and spread the word. Even the Central Council of Jews wrote a song on our campaign. Germany became colorful and loud. Loud against Nazis.
Together with ´Laut gegen Nazis´ (Loud against Nazis), we developed a nationwide campaign that calls on the majority of people to show civil courage and creatively inspires and encourages them to speak up. Because you can only do something against racism if you speak up.
Loud against Nazis. That is the idea. With messages and headlines against racism and for more tolerance, which are only make sense if you say them out loud. E.g. the headline ´Nuts ease out!´ phonetically sounds like ´Nazis out!´ if you say it out loud. Or the headline ´Ray Cyst!´ sounds like ´racist!´. Together with a call to action to say it loud and make the difference.
The campaign started on 27.01.2021 - the "Day of Remembrance of the Victims of the Holocaust" - and is visible throughout Germany. In print, out-of-home and especially digital as outstream ads, Banners, on Instagram, as YouTube pre-rolls and a Tik Tok challenge: where the user sing, dance or otherwise interpret the challenge hashtag #nahtziehsraus (#nutseaseout).
The campaign took of instantly in Germany. People started to raise their voice. Celebrities and politicians jumped in and spread the word. Even the Central Council of Jews wrote a song on our campaign. Germany became colorful and loud. Loud against Nazis.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
Production Company
ITS US Media / Berlin
Music / Sound Production Company
Hastings Music / Berlin
Media Distribution Company
MEDIAPLUS GERMANY / Munich
Mediascale / Munich
Copywriter
Hendrik Haupt
Stefan Ott
Creative Director
Laura Müller-Rossbach
Matthäus Frost
Executive Creative Director
Christoph Everke
Global Chief Creative Officer
Alexander Schill
Producer
Anna Wegner
Camilo Remolina
Chief Creative Officer Germany
Matthias Harbeck
Final Art Director
Alexandra Felbinger
Creative Managing Partner
Alexander Nagel
Digital Creative
Philipp Elsner
Director Strategic Buying Digital
Emanuele Fino
Group Head Digital Media
Caroline Franke
Head of Strategic Buying NonTV/NonDigital
Julia Cathrin Wallner
Junior Digital Media Planner & Consultant
Anabel Stemberger
Junior PR & Content Consultant
Alena Hermann
Management Supervisor
Daniel Hartmann
Managing Partner
Michael Jaeger
Planner / Consultant, Digital Media & Creative Media Manager
Maximilian Leipert
Senior Account Manager
Jonas Herr
Senior PR & Content Consultant
Birgit Koch
Senior Strategic Buyer
Serkant Oguz
Tonmeister / Sound Design
Jan Finck B.
Richard Williams
Trainee
Marie Dodillet
Related Awards
