ADC Awards
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UNIQLO THERMOART
Agency TBWA\HAKUHODO Inc. / Tokyo, Japan + AOI Pro. / Tokyo, Japan + mount inc. / Tokyo, Japan + Rhizomatiks / Tokyo, Japan
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Category
Data Visualization
Annual ID
ADC_INT21_026B
About the Work
“UNIQLO THERMOART”
— The Art and Science of HEATTECH —
THERMOART is a visual expression inspired by the moisture absorption and heat generation technology unique to HEATTECH by UNIQLO.
Much like how HEATTECH harnesses your own body heat to generate more warmth for the wearer, thermographic readings from the user become the source for rich visual expressions.
Art that is created by your very own body, your very own warmth. A unique shooting system using film, thermography and depth cameras that also perform angle of view adjustments simultaneously was developed to capture and generate these images. Machine learning was deployed too, to offer real-time analysis of movement and heat patterns for an entirely new kind of data visualization.
— The Art and Science of HEATTECH —
THERMOART is a visual expression inspired by the moisture absorption and heat generation technology unique to HEATTECH by UNIQLO.
Much like how HEATTECH harnesses your own body heat to generate more warmth for the wearer, thermographic readings from the user become the source for rich visual expressions.
Art that is created by your very own body, your very own warmth. A unique shooting system using film, thermography and depth cameras that also perform angle of view adjustments simultaneously was developed to capture and generate these images. Machine learning was deployed too, to offer real-time analysis of movement and heat patterns for an entirely new kind of data visualization.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
TBWA\HAKUHODO Inc. / Tokyo, Japan
Production Company
AOI Pro. Inc. / Tokyo
mount inc. / Tokyo, Japan
Rhizomatiks / Tokyo, Japan
Art Director
Yo Kimura
Kyo Hakamata
Chief Creative Officer
Kazoo Sato
Copywriter
Naoto Ichikawa
Creative Director
Naoto Ichikawa
Yo Kimura
Masaya Asai
Director
Yusuke Tanaka
Photographer
Takeshi Hanzawa
Agency Producer
Chikako Nagai
Planner, Art Director, Designer
Jeong-ho Im
Account Director
Kosei Arakane
Account Executive
Yu Hashimoto
Account Supervisor
Mamiko Hikichi
Art Designer
Enzo
Assistant Account Executive
Kazuto Chen
Assistant Designer
Satoshi Kasai
Casting
Yusuke Nakamura
Choreographer
mikiko
Color Correction
Yoshihiro Kamei
Gaffer
Hitoshi Otake
Grip
Hideki Uzawa
Hair & Makeup Artist
Asami Nemoto
Instagram AR Filter Development
Futa Kera
Offline Edit
Sakura Seya
Online Edit
Shunsuke Kakuuchi
Production Manager
Takehiro Yamada
Haruka Sugimoto
Project Management
Kahori Takemura
Project Manager
Ko Yoshida
Go Kakizaki
Strategic Planning Director
Takuro Amada
Strategic Planning Supervisor
Patrycja Sojka
Stylist
Noriko Sugimoto
System Development, Software Engineering
Yuya Hanai
Technical Direction, System Design, Visual Effect
Daito Manabe
Technical Director, Developer
Takeshiro Umetsu
Thermal Camera Calibrationboard Engineering
Kyohei Mouri
Thermal Camera Calibrationboard Supervise
Motoi Ishibashi
Video Engineering
Muryo Honma
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