ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile Websites / E-Commerce Site
Annual ID
ADC_INT21_030B
About the Work
Nike wanted to ensure customers had the best possible retail experience when shopping the Air Max 720 directly from Nike. So we created the ‘Air Store’ - a mobile AR experience that brought the store to sneakerheads. From the comfort of their smartphone, we immersed them in a virtual store where they could exchange ‘Air Credits’ from purchasing the shoe, with exclusive limited edition collectables inspired by Nike Athletes and influencers who acted as virtual shopkeepers in the AR store experience. This gave sneakerheads the perfect reason to buy directly from Nike, tapping into the culture of hype they crave.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
R/GA / London
Copywriter
James Greening
Creative Director
adam fish
Design Director
Eric Chia
Designer
Sofia Oom
Executive Producer
Rob Kent
Producer
Adrienn Major
Jessica Briggs
Senior Strategist
Amar Babbar
Account Director
Rachael Robertson
Program Manager
Gretel Oehme
Senior Creative
Rob Watts
Tech
Alexandru Marin
Technology Director
Lachlan McDonald
Technology Lead
Eddie Vlagea
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