ADC Awards
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Learn more about ADC105
Category
Extended Reality / AR / VR
Annual ID
ADC_INT21_041M
About the Work
The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of what evil can look like. But as time passes, so do the Holocaust survivors - the voices of those who remember the atrocities are falling silent. The commemorative link between generations is dimming. Today, in a mostly digital world, it is important to restore the gap and keep younger generations interested in learning history.
To visit Auschwitz is a deep rite of passage. To mark the 75th anniversary of its liberation we brought nine students from a Moscow high school - between 13 and 16 years old - to the Memorial in Poland to personally undergo this experience. After the trip, we asked them to express their reactions in VR under the creative guidance of Russia’s leading XR artist, Denis Semionov.
“Lessons of Auschwitz” is a social experiment that aims to show how history can be retold and reimagined by younger generations through digital art. Using innovative XR film technology we aimed to create a new kind of commemorative tribute which will engage and touch younger viewers and inspire them to learn more about the Holocaust.
The innovation behind “Lessons of Auschwitz” lies in merging the young artists’ virtual avatars with their VR illustrations in a joint space. For that we used Unity program which helped us transfer volumetric video and animations, which we would then alter and process with special shader effects. It was the first-ever case uniting virtual illustration, volumetric capture and theremin in one project.
To visit Auschwitz is a deep rite of passage. To mark the 75th anniversary of its liberation we brought nine students from a Moscow high school - between 13 and 16 years old - to the Memorial in Poland to personally undergo this experience. After the trip, we asked them to express their reactions in VR under the creative guidance of Russia’s leading XR artist, Denis Semionov.
“Lessons of Auschwitz” is a social experiment that aims to show how history can be retold and reimagined by younger generations through digital art. Using innovative XR film technology we aimed to create a new kind of commemorative tribute which will engage and touch younger viewers and inspire them to learn more about the Holocaust.
The innovation behind “Lessons of Auschwitz” lies in merging the young artists’ virtual avatars with their VR illustrations in a joint space. For that we used Unity program which helped us transfer volumetric video and animations, which we would then alter and process with special shader effects. It was the first-ever case uniting virtual illustration, volumetric capture and theremin in one project.
2021 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
RT Creative Lab / Moscow
Production Company
Phygitalism / Moscow
Art Director
Denis Semionov
Revaz Todua
Composer
Peter Theremin
Creative Director
Kirill Karnovich-Valua
Designer
Aleksandr Kryuchkov
Aleksey Lushnikov
Dima Kaderkaev
Dima Sobaev
Ekaterina Sidorova
Lera Agescheva
Misha Borisov
Nata Makashvili
Nikita Semionov
Pavel Postnikov
Sasha Volkov
Vlad Krutenyuk
Vlad Sarychev
Zhenya Timoshenkova
Director
Denis Semionov
Product Manager
Margo Tskhovrebova
Ivan Yunitsky
Valeria Fimina
Sound Designer
Eldar Salamov
Strategist
Gleb Burashov
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