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Category
Craft in Online / Mobile / Use of Technology
Annual ID
ADC_INT21_047M
About the Work
In 2020 the streaming platform Joyn released the second season of its hit crime series Mocro Maffia. But how do you get new fans for the series? By making them part of it.
We pulled passersby at a bus stop directly into the series. Out of nowhere, a gangster appeared on their smartphone, pulling them into the criminal underworld.
But how was this possible?
We discovered a previously unknown security hole in smartphones. This allows voice assistants to be hacked via ultrasound and FaceTime to be activated unnoticed.
To do this, we developed special software and ultrasonic speakers that we placed in the roof of a bus stop.
These sent the inaudible command: “Hey Siri, make a FaceTime call to 0170XXXX” specifically to the smartphones of the waiting passengers. In this way, we created a video call with a gangster from Mocro Maffia. With the help of this call, we pulled the passersby directly into the series. In addition, the gangster acted live with them, starting with warnings about the police, up to the organization of drug transfers. For a while, Mocro Maffia became reality and the smartphone became the ticket to the criminal underworld. A poster was activated after each call and drew attention to the start of the season of Mocro Maffia 2.
We pulled passersby at a bus stop directly into the series. Out of nowhere, a gangster appeared on their smartphone, pulling them into the criminal underworld.
But how was this possible?
We discovered a previously unknown security hole in smartphones. This allows voice assistants to be hacked via ultrasound and FaceTime to be activated unnoticed.
To do this, we developed special software and ultrasonic speakers that we placed in the roof of a bus stop.
These sent the inaudible command: “Hey Siri, make a FaceTime call to 0170XXXX” specifically to the smartphones of the waiting passengers. In this way, we created a video call with a gangster from Mocro Maffia. With the help of this call, we pulled the passersby directly into the series. In addition, the gangster acted live with them, starting with warnings about the police, up to the organization of drug transfers. For a while, Mocro Maffia became reality and the smartphone became the ticket to the criminal underworld. A poster was activated after each call and drew attention to the start of the season of Mocro Maffia 2.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
Kolle Rebbe GmbH / Hamburg
Client / Brand
Joyn GmbH / Munich
Production Company
Markenfilm Hamburg GmbH / Hamburg
Music / Sound Production Company
German Wahnsinn GmbH / Hamburg
Director
Jens Holzgreve
Motion Designer
Falko Tilgner
Producer
Anton Oelssner
Christopher Kerhahn
Agency Producer
Jan-Ole Brendel
Creative Director / Art Director
Mark Köhler
Creative Director / Copywriter
Leonhard Keller
DoP / Editor / Colourist
Alexander Hildenberg
Account Manager
Marc Hughes
Account Supervisor
Antje Dorenbusch
Actor
Badasar Calbiyik
Assistant Producer
Ole Bernhardi
Lighting
Jan Quaas
Managing Director
Thomas Knüwer
Recording Director
Henryk Wumkes
Senior Creation Marketing Manager
Isabell Hein
Styling
Jennifer Stroh
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