ADC Awards
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Learn more about ADC105
Category
Data Visualization
Annual ID
ADC_INT21_051M
About the Work
Sleep is a vital component of people’s health and well-being. The goal of the campaign was to encourage Finns to sleep better and to pay attention to the sufficient amount and quality of sleep.
One of the key drivers in the sleeping campaign was to create an impressive digital campaign to help people to feel calm and relaxed. The concept was to bring individual sleeping habits together as a collective experience. Unemme was a unique real-time evolving digital artwork that reflected the way people sleep. A completely new way of visualizing data by combining real-time graphics, web technology, streaming, data, art, music and physical spaces. A living, breathing multi-sensory dreamscape with different shapes, colors, textures, movement and music transforming and evolving real time based on the users feedback.
The abstract dreamscape was inspired by nature and its organic elements – an ever-changing flow of natural forms that feels soothing and meditative. This was strengthened by combining the visuals with the evocative music.
The campaign site worked as the main hub for the whole campaign. From there we gathered the data, showcased the evolving real-time dream visualization, the sleeping range products and provided sleep information. The site collected sleep data by using four questions created together with Medical Director Henri Tuomilehto. Each participant could see their sleep data with an opportunity to compare it with the average amount of sleep in one’s own area.
As the live streaming art was very unique in itself, we also wanted to find innovative ways for people to experience it in different locations and medias. The artwork was live streamed in one of the biggest screens in Helsinki, the Music Centre. The digital sculpture was also displayed in IKEA stores, Helsinki airport, IKEA.fi, social media, banners, emails, sms and youtube.
One of the key drivers in the sleeping campaign was to create an impressive digital campaign to help people to feel calm and relaxed. The concept was to bring individual sleeping habits together as a collective experience. Unemme was a unique real-time evolving digital artwork that reflected the way people sleep. A completely new way of visualizing data by combining real-time graphics, web technology, streaming, data, art, music and physical spaces. A living, breathing multi-sensory dreamscape with different shapes, colors, textures, movement and music transforming and evolving real time based on the users feedback.
The abstract dreamscape was inspired by nature and its organic elements – an ever-changing flow of natural forms that feels soothing and meditative. This was strengthened by combining the visuals with the evocative music.
The campaign site worked as the main hub for the whole campaign. From there we gathered the data, showcased the evolving real-time dream visualization, the sleeping range products and provided sleep information. The site collected sleep data by using four questions created together with Medical Director Henri Tuomilehto. Each participant could see their sleep data with an opportunity to compare it with the average amount of sleep in one’s own area.
As the live streaming art was very unique in itself, we also wanted to find innovative ways for people to experience it in different locations and medias. The artwork was live streamed in one of the biggest screens in Helsinki, the Music Centre. The digital sculpture was also displayed in IKEA stores, Helsinki airport, IKEA.fi, social media, banners, emails, sms and youtube.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
20/20 Helsinki / Helsinki
Ryhmä / Helsinki
Production Company
Evermade / Helsinki
Zoan / Helsinki
Art Director
Jenny Rinta-Kanto
Marina Veziko
Copywriter
Liisa Paasio
Creative Director
Jyri Rapo
Client Director
Mia Oksala
Content Specialist
Johanna Tirkkonen
Country Marketing Manager
Anu Koskinen
Marketing Communications Manager
Johanna Vihonen
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