ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Social Media / Twitter
Annual ID
ADC_INT21_062M
About the Work
Sext Us Instead is a social campaign designed to make staying home and social distancing sexy. If horny singles felt tempted to break quarantine for some booty or text an ex, then they could DM us an eggplant emoji on Twitter instead. We then hooked them up with self-love supplies, which was a helpful way to get people to try Trojan’s new lubricants and vibrators. We gave away thousands of self love products and Trojan saw a 7% increase in direct interactions with consumers on Twitter. It was just our way of making sex safer, something we’ve been doing for over 100 years.
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
72andSunny / New York
Client / Brand
Church & Dwight, Trojan Brand Condoms
Animator
Nate Kim
Creative Director
Peter Hughes
Geno Burmester
Designer
Anne Marie Wonder
Executive Creative Director
Bryan Rowles
Group Creative Director
Nick Kaplan
Strategy Director
Sidney Henne
Writer
Emily Hovis
Senior Strategist
Justine Basil
Associate Brand Manager
Stephanie Gelband
Brand Manager
Kate Szelingiewicz
Charlotte Peter
Director of Production
Lora Schulson
Global Marketing Executive
Eileen Hsu
Group Brand Director
Scott Balalas
Group Production Director
Julia Lafferty
Junior Producer
Caitlin Culhane
Senior Associate Brand Manager
Elizabeth Senker
Vice President of Marketing
Bruce Weiss
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