ADC Awards
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Category
Design for Good / Motion / Film Craft
Annual ID
ADC_DFG21_009G
About the Work
Especially in times of Corona domestic violence is a severe problem. Children in particular are defenselessly exposed to the threat. Violence against them already starts with not meeting basic childhood needs such as respect, security, physical integrity and emotional and social support. In this UNICEF awareness campaign we tell the stories of three children who experience different forms of violence. Not showing the abuse but the aftermath. We make visible, what is mostly invisible: the effect violence has on the inner soul of children. We show that by marks, gradually appearing on their skin. Coming from inside through their veins and finally building words: Nichtsnutz (good-for-nothing), Prügelknabe (whipping boy) and Idiot.
Each of the three words on the children’s skin refers to a different form of violence against children. "Idiot" describes psychological violence in the form of humiliation through words. "Good-for-nothing" refers to neglect and failure to meet a child's basic physical and emotional needs. "Whipping boy" refers to physical violence against children such as beating or scalding. The marks are like stigmata. The children try to remove them. But it is in vain. Finally, we show one of the children, who is now grown up. Still with her mark.
The film ends with the supered message: Violence leaves more than a mark.
And the hashtag #ENDviolence.
Each of the three words on the children’s skin refers to a different form of violence against children. "Idiot" describes psychological violence in the form of humiliation through words. "Good-for-nothing" refers to neglect and failure to meet a child's basic physical and emotional needs. "Whipping boy" refers to physical violence against children such as beating or scalding. The marks are like stigmata. The children try to remove them. But it is in vain. Finally, we show one of the children, who is now grown up. Still with her mark.
The film ends with the supered message: Violence leaves more than a mark.
And the hashtag #ENDviolence.
2021 Awards
Total Points: 45
Gold Cube
Credits
Agency
BBDO Group Germany GmbH
Production Company
BWGTBLD GmbH
Post Production Company
Exile
CraftWork – a brand of ad agencyservices GmbH
Media Distribution Company
OMD Germany GmbH
Art Director
Tatjana Genin
Julia Kinast
Chief Creative Officer
Till Diestel
Kristoffer Heilemann
Creative Director
Veikko Hille
Director
Jared Knecht
Director of Photography
Dustin Lane
Editor
Robert Lopuski
Executive Creative Director
Michael Plueckhahn
Executive Producer
Philipp Ramhofer
Sound Designer
Philip Nicolai Flindt
Adrian Aurelius
Strategist
Michelle Grossheim
Account Director
Maren Jennen
Chief Production Officer
Steffen Gentis
Client Services Director
Marei Wilke
Colorist / Color Grading
Mike Howell
Music
Gustav Karlstroem
Producer Service Production
Josh Sondock
Luigi F. Rossi
Service Production
LFR Productions Inc.
Setting
Madison Hatch
Steven Killian
Tony Mitchell
Stylist
Abby Oliver
Visual Effects / VFX
bEPIC GmbH
Voice-Over Artist
Mia Staub
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