ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Motion Graphics
Annual ID
ADC_MOT21_025B
About the Work
The focus of the campaign was to romance the pure and natural ingredients blended into the diverse formulas of this Pantene product range: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear identity and specific beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Beeta / Madrid
Grey / New York
Design Firm
Ditroit / Milano
Music / Sound Production Company
Smider / Milano
Art Director
Emily Pracher
Creative Director
Arturo Macouzet
Salvatore Giunta
Designer
Aaron Smith
Andrew Prousalis
Christian Cabiddu
Claudio Gasparollo
Enrico Albanese
Giedrius Paulauskas
Giovanni Mauro
Iain Chudleigh
Martin Vokaty
Matteo Nicoli
Paolo Rava
Pietro Furbatto
Sergio Papa
Vittorio Gagliardi
Executive Producer
Beatriz Romero
Keira Rosenthal
Producer
Kelsey Longo
Lauren Gordon
Noemi Bugli
Sound Designer
Guido Montalcini
Related Awards
