ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Innovation
Annual ID
ADC_MOT21_033B
About the Work
A theatrical opera unfolds between heaven and hell in “777”, a fully animated music video narrated through dreamlike vignettes that echo living tableau paintings. Realized using breakthrough techniques in real time motion capture and 3D lighting, the movement of each character was performed by a single dancer, then sequenced amongst hundreds of digital lights in an animated chiaroscuro.
Because of lockdown and social distancing, the production team could only safely record motion capture data of one performer. To achieve the concept of the video, which required groups of dancing characters, our team developed a custom motion capture pipeline that repurposed game engine technology to help layer and refine the choreography of digital humans in real-time with only one dancer.
Because of lockdown and social distancing, the production team could only safely record motion capture data of one performer. To achieve the concept of the video, which required groups of dancing characters, our team developed a custom motion capture pipeline that repurposed game engine technology to help layer and refine the choreography of digital humans in real-time with only one dancer.
2021 Awards
Total Points: 9
Bronze Cube
Credits
Production Company
Pomp&Clout
Animator
Zuheng Yin
Chanyu Chen
Director
Saad Moosajee
Executive Producer
Ryen Bartlett
Producer
Russell Greene
Typographer
Min Kim
Choreographer
Maya Man
Head of Production
Kevin Staake
Houdini Effects
Swordfish
Motion Capture
Silverspoon
Storyboard
Zhoutong Qi
Visual Effects Supervisor
James Bartolozzi
Related Awards
