ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Motion / Film / Gaming Craft

Joji - 777

Agency Pomp&Clout + Saad Moosajee

Client 88Rising

Category

Innovation

Annual ID

ADC_MOT21_033B

About the Work

A theatrical opera unfolds between heaven and hell in “777”, a fully animated music video narrated through dreamlike vignettes that echo living tableau paintings. Realized using breakthrough techniques in real time motion capture and 3D lighting, the movement of each character was performed by a single dancer, then sequenced amongst hundreds of digital lights in an animated chiaroscuro.

Because of lockdown and social distancing, the production team could only safely record motion capture data of one performer. To achieve the concept of the video, which required groups of dancing characters, our team developed a custom motion capture pipeline that repurposed game engine technology to help layer and refine the choreography of digital humans in real-time with only one dancer.

2021 Awards

Total Points: 9

Credits

Production Company

Pomp&Clout

Director

Saad Moosajee

Executive Producer

Ryen Bartlett

Producer

Russell Greene

Typographer

Min Kim

Choreographer

Maya Man

Head of Production

Kevin Staake

Houdini Effects

Swordfish

Motion Capture

Silverspoon

Storyboard

Zhoutong Qi

Visual Effects Supervisor

James Bartolozzi

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