ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2021 ADC Awards - Packaging Design

Aupale

Agency Wedge

Client Aupale

Category

Food / Beverage / Beverage - Single

Annual ID

ADC_PKG21_012B

About the Work

Aupale Vodka is a custom bottle design inspired by Finnish glass masters of the 1960s as well as its origin: a glacier source found in the extreme French Canadian north, below an Aurora Borealis sky. The challenge was to craft a custom bottle inspired by its origin and based on the classic Bordeaux shape. From sky to glacier, the glass texture slowly transforms, taking inspiration from the elements. Best represented in the handcrafted ripple effect which gives the feeling of an icy base almost as if the glass is melting. The brand symbol is debossed in the punt (the dimple at the bottom, which is a perfect half sphere), so when you look at the bottle from the front it creates an iceberg standing in the centre, because of the texture. A silky pale green cap made of 100% recyclable tin wraps the top and is a nod to the borealis sky, refined. Typography brings an edge to elegance for a new perspective and next generation of luxury spirits.

2021 Awards

Total Points: 9

Credits

Design Firm

Wedge

Design Studio

Wedge

Client / Brand

Aupale Vodka

Production Company

Bruni Glass, Berlin Packaging, Studio Eleven

Creative Director

Sarah Di Domenico

Design Director

Justin Lortie

Design & Art Direction

Ariane Leblanc

Photo Stylist

Évelyne Morin

Project Manager

Shanel Lessard

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