ADC Awards
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Category
Beauty / Cosmetics / Personal Care / Series
Annual ID
ADC_PKG21_018M
About the Work
Bloom & Blossom creates skincare tailored to families. It was established by sisters-in-law Julia and Christina after they noticed a lack of natural, stylish family skincare products on the market. Before long, their products had earned them a loyal community of fans - both young and old - and received endorsements from the likes of Kate Middleton, Victoria Beckham and Kate Winslet.
But, on the cusp of expansion, the brand needed a new visual identity to reach the next stage of growth. Bloom & Blossom had outgrown its old packaging, so our task was to create a new look and feel to convey its focus on natural ingredients and celebrate the realities of family life.
The new packaging looks like real family life. A touch messy, often unexpected, but all in all glorious. It’s designed to celebrate what family life really looks like: playful, but hardworking; bonkers, but beautiful; natural, but characterful.
Kids turn our worlds upside down, so we inverted the ‘Blossom’ in the brand’s name. There’s blobs, splashes and dashes as a nod to mischievous antics; playful illustrations; bold colour combos: all speaking to the joy and chaos of generations colliding.
Following the redesign, Bloom & Blossom experienced a 227% increase in D2C sales, 202% increase in traffic to its website and 150% increase in email sign ups. The campaign to date has reached a combined audience of 35 million through PR opportunities and mentions across social media, print and digital coverage.
But, on the cusp of expansion, the brand needed a new visual identity to reach the next stage of growth. Bloom & Blossom had outgrown its old packaging, so our task was to create a new look and feel to convey its focus on natural ingredients and celebrate the realities of family life.
The new packaging looks like real family life. A touch messy, often unexpected, but all in all glorious. It’s designed to celebrate what family life really looks like: playful, but hardworking; bonkers, but beautiful; natural, but characterful.
Kids turn our worlds upside down, so we inverted the ‘Blossom’ in the brand’s name. There’s blobs, splashes and dashes as a nod to mischievous antics; playful illustrations; bold colour combos: all speaking to the joy and chaos of generations colliding.
Following the redesign, Bloom & Blossom experienced a 227% increase in D2C sales, 202% increase in traffic to its website and 150% increase in email sign ups. The campaign to date has reached a combined audience of 35 million through PR opportunities and mentions across social media, print and digital coverage.
2021 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
jones knowles ritchie / London
Copywriter
Dominique Lecchi
Kathryn Hindess
Creative Director
Della Lawrence
Design Director
Rachel Gidlow
Designer
Ada Bilas
Executive Creative Director
Sean Thomas
Global Chief Creative Officer
Tosh Hall
Strategy Director
Rebecca Ford
Senior 3D Motion Designer
Louise Tattershall
Senior Designer
Phoebe Toms
Account Director
Rachel Winter
Account Manager
Rebecca Egan
Artworker
Sophie Knott
Head of Artwork & Production
Sam Broude
Head of Copy
Christopher Sharpe
Head of Interface & Realisation
Lee Sherman
Head of Motion
Dan Kennington
Head of Visualising & Retouching
Steph Heasman
Managing Director
Jonny Spindler
Marketing Director
Amy Maw
Marketing Manager
Carolyn McKeown
Production Manager
Temi Edun
Program Manager
Lottie Smith
Visualiser & Retoucher
Nick Martin
Visualising Manager
Jonathan Murphy
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