ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Chicharron Run
Agency DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Studios / Paris
Category
Craft in Video / Animation - Single
Annual ID
ADC101_ADV004G
About the Work
Far Cry is one of Ubisoft licenses known for being loved and always long-awaited by a lot of gamers because of its incredible environments and characters that are crazier and crazier at each release.
For the 6th volume, the game sets in Yara, a tropical island stuck in time where a dictature takes place. Anton Castillo, embodied by Giancarlo Esposito, is the man pressuring the city of Esperanza and harassing its civilians. Slowly, a guerilla is rising, lead by the main hero Dani and her pet Chicharron, to fight back against the regime.
During the production of this film, we worked hand in hand with ILP - Important Looking Pirates that manage all the animation process. After a validated storyboard, we started to see the first animatic in order to choose the right camera angles, transitions from scene to scene and so on. In parallel, another team was working on the characters designs and landscapes renderings. When the animatic was final, we shot in motion capture all the first and second roles in order to have the most realistic mouvements and facial expressions. Finally we spent the last moment crafting the textures, the lights effects and how it affected on the scenes.
2022 Awards
Total Points: 45
Gold Cube
Credits
Agency
DDB / Paris
Production Company
Stink Studios / Paris
Music / Sound Production Company
Machine Sound / London
Post Production Company
Important Looking Pirates / Stockholm
Art Director
Clara Noguier
Copywriter
Olivier Le Lostec
Chief Creative Officer
Alexander Kalchev
Composer
Mr Viktor
Director
Traktor
Music Supervisor
Marine Cremer
Producer
Greg PANTEIX
Strategist
Dominique Castellano
Sébastien Genty
Advertiser Supervisor
Arnault Le Maistre
Baptiste Rambaud
Édouard D’alnois
Geoffroy Sardin
Julia Chourgnoz-villano
Lionel Hiller
Louis Raynaud
Maxime Guerlus
Agency Producer
Corinne Persch
Gaellle De-Pompignan
Agency Supervisor
Arnaud Texereau
Lena Lieuvin
Mathieu Bliguet
Tanguy Mortreuil
Vincent Léorat
Sound Producer
Cédric Boit
Clément Reynaud
Related Awards
