ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft in Video / Sound Design
Annual ID
ADC101_ADV016S
About the Work
For the reopening of French cinemas on 19 May, KFC supports the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its film, KFC shows a professional film foley artist, Romain Anklewicz, dubbing scenes of movies.
We worked with him in real condition to recreate all the sound effects.
He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders).
By the end, KFC invites people to support movie theaters by going back to the movies in the first days of their reopening, offering them Tenders on presentation of their movie ticket.
We worked with him in real condition to recreate all the sound effects.
He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders).
By the end, KFC invites people to support movie theaters by going back to the movies in the first days of their reopening, offering them Tenders on presentation of their movie ticket.
2022 Awards
Total Points: 21
Silver Cube
Credits
Agency
Havas Paris / Puteaux
Production Company
AllSo
Post Production Company
Hrcls
Art Director
Matthieu Hamon
Alfred Pelamatti
Copywriter
Antoine Palle
Guillaume Denis
Chief Creative Officer
Christophe Coffre
Creative Director
Leah Morse
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