ADC Awards
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Chicharron Run
Agency DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Studios / Paris
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Category
Craft in Video / Direction - Single
Annual ID
ADC101_ADV082M
About the Work
Far Cry is one of Ubisoft licenses known for being loved and always long-awaited by a lot of gamers because of its incredible environments and characters that are crazier and crazier at each release.
For the 6th volume, the game sets in Yara, a tropical island stuck in time where a dictature takes place. Anton Castillo, embodied by Giancarlo Esposito, is the man pressuring the city of Esperanza and harassing its civilians. Slowly, a guerilla is rising, lead by the main hero Dani and her pet Chicharron, to fight back against the regime.
Originally written to be shot in live action, when Covid-19 arrived, we had to rethink this film. The direction had to adapt to a new vision of the same script but in a total different way, in CGI. The idea was to keep the realism, the dust, the heat, the sweat and the organic feeling we could have if we had shot in real life and apply it to a CGI rendering. So we kept the steps of scouting and casting in order to feel this authenticity. The production went in Cuba to get references of streets, markets, people, textures and roosters so that we could be as close as reality. We also used motion capture for all first and second roles characters so that their gestures, look and feels could stick to this very typical environment.
2022 Awards
Total Points: 3
Merit Honor
Credits
Agency
DDB / Paris
Production Company
Stink Studios / Paris
Music / Sound Production Company
Machine Sound / London
Post Production Company
Important Looking Pirates / Stockholm
Art Director
Clara Noguier
Copywriter
Olivier Le Lostec
Chief Creative Officer
Alexander Kalchev
Composer
Mr Viktor
Director
Traktor
Music Supervisor
Marine Cremer
Producer
Greg PANTEIX
Strategist
Dominique Castellano
Sébastien Genty
Advertiser Supervisor
Arnault Le Maistre
Baptiste Rambaud
Édouard D’alnois
Geoffroy Sardin
Julia Chourgnoz-villano
Lionel Hiller
Louis Raynaud
Maxime Guerlus
Agency Producer
Corinne Persch
Gaellle De-Pompignan
Agency Supervisor
Arnaud Texereau
Lena Lieuvin
Mathieu Bliguet
Tanguy Mortreuil
Vincent Léorat
Sound Producer
Cédric Boit
Clément Reynaud
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