ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising

One

Agency BBDO Group Germany / Berlin + Iconoclast Germany GmbH / Berlin + SLGH Slaughterhouse Berlin

Client WhatsApp

Category

Craft in Video / Editing

Annual ID

ADC101_ADV087M

About the Work

Editor Carla Luffe masterfully wraps the story of an entire relationship into an emotional New Year’s Eve countdown. With a keen sense of the story’s rhythm, she always finds the right shot - whether it’s a deep embrace here or the lapping spray of the ocean there.
Carla artfully weaves together the strands of the boy-meets-girl story, combining long shots with quick intercuts to create a hypnotic maelstrom. In the end, she effortlessly ties the messaging service into the events, leaving us with the comforting feeling that no matter how difficult the times and how great our differences, connection is always possible.

2022 Awards

Total Points: 3

Merit Honor

Credits

Agency

BBDO Group Germany / Berlin

Production Company

Iconoclast Germany GmbH / Berlin

Post Production Company

SLGH Slaughterhouse Berlin

Director

Niclas Larsson

Director of Photography

Linus Sandgren

Editor

Carla Luffe

Executive Producer

Swantje Rummel

Agency Producer

Alexander Geier

Colorist

Sofie Friis Borup

Line Producer

Sybella Stevens

Music Composer

Jacob Mühlrad

Account

Virginia Cardozo

Casting

Des Hamilton

Global Creative Lead

Tres Colacion

Managing Director Creative

Till Diestel

Postproducer

Veronika Fürthauer

Service Production Company

Oriental Films

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