ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Advertising


Agency BBDO Group Germany / Berlin + Iconoclast Germany GmbH / Berlin + SLGH Slaughterhouse Berlin

Client WhatsApp


Television / Film / Online Video / Film - Single

Annual ID


About the Work

Director Niclas Larsson stops time with this three-minute film from WhatsApp’s New Year’s campaign: As the New Year’s countdown unfolds, he tells the story of an entire love affair within (a slightly stretched) ten seconds. Equipped with punch and attention to detail, Niclas demonstrates once again that he ranks among the very greats for quite some time now. He skillfully draws extraordinary performances from his actors. He artfully weaves Oscar winner Linus Sandgren’s camerawork with Jacob Mühlrad’s emotional soundtrack. Ultimately, Niclas’ sensitive work turns a simple countdown into a rich narrative about love, loss, and reunion.

2022 Awards

Total Points: 3

Merit Honor



BBDO Group Germany / Berlin

Production Company

Iconoclast Germany GmbH / Berlin

Post Production Company

SLGH Slaughterhouse Berlin


Niclas Larsson

Director of Photography

Linus Sandgren


Carla Luffe

Executive Producer

Swantje Rummel

Agency Producer

Alexander Geier


Sofie Friis Borup

Line Producer

Sybella Stevens

Music Composer

Jacob Mühlrad


Virginia Cardozo


Des Hamilton

Global Creative Lead

Tres Colacion

Managing Director Creative

Till Diestel


Veronika Fürthauer

Service Production Company

Oriental Films

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