ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2022 ADC Awards - Experiential Design

WeTransfer & Marina Abramovic - Traces

Agency Wetransfer / Amsterdam

Client WeTransfer & Marina Abramovic

Category

Digital Experiences / Responsive Environments

Annual ID

ADC101_EXP019M

About the Work

Much of Marina Abramović’s celebrated art focuses not on physical objects, but a transfer of energy: the elusive chemistry between people, the effects of time, and the shared human experience. For Traces Abramovic was asked by WeTransfer’s digital arts platform, WePresent, to select five items to preserve for future generations: the Rose of Jericho, quartz stones, a stone from Mars, the Vincent Van Gogh painting The Starry Night and the Susan Sontag book Regarding the Pain of Others. WeTransfer’s creative studio turned this inspiration into a virtual time capsule with a physical pop up exhibition lasting three days at London’s Old Truman Brewery. A room was dedicated to each object, and along with the virtual site brought to life an immersive art experience that celebrated the artist’s creative process and life’s work as a pioneer of performance art.

2022 Awards

Total Points: 3

Merit Honor

Credits

PR / Marketing Agency

Wetransfer / Amsterdam

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