ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2022 ADC Awards - Fashion Design

Distortion

Agency Yitao + Liz + Qiao

Client Yitao Li

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Category

Personal / Passion Projects

Annual ID

ADC101_FSN014M

About the Work

The inspiration for my collection was the idea of distortion, which by meaning is the alteration of the original shape of something. In the digital world in which we find ourselves so completely ensconced, I am constantly confronted with distortion whether it’s associated with media, art, or people’s biased opinions.
My interest was piqued in how software like Photoshop and other image editing apps could easily change the appearance of anything, therefore creating alternated results that may be deceiving to the viewer. The process started by using distorted filters on regular objects. The distortion filters were then applied to my designs and drapes to find new silhouettes and possibilities.
I experimented with the distortion process on the plaids and prints on the figure. I tried creating distorted “floating plaids” on the body; the plaid fabric manipulation was moved and reshaped on the body so as to show movement.

2022 Awards

Total Points: 3

Merit Honor

Credits

Freelancer

Yitao Li
Liz
Qiao

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