ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2022 ADC Awards - Illustration

EXCORIO

Agency Racheal

Client Self- Promotion/ Passion Project

Category

Personal / Unpublished / Passion Project / Series

Annual ID

ADC101_ILT036B

About the Work

Excorio engages the horror genre and the history of cursed films through a series of visuals. These visuals act as a container for a fictional lost horror film from 1979, also titled Excorio. The project’s goal is to employ the props, advertisements, and other artifacts to describe the film’s narrative and ultimate demise. The presentation sets up an elusive experience of the film that asks viewers to unveil its secrets. Excorio utilizes the influential nature of films to fester a feeling of unease in a superstitious audience, raising the possibility that the artifacts are haunted. The fictional meta-narrative is told through a catalog, complete with images and interviews with the surviving cast. Excorio stemmed from a simple idea: the feeling of being chased. The story follows two strangers, Sylvie and Maureen, who discover that they share a singular dream, set in a fantastical carnival. They enjoy taking control over their dream's narrative and indulging in the fantasy, until a maleficent creature attempts to force its way from the women’s dreams into their waking world, imitating animals and people by wearing their skins. Just like the film, the project suggests that this very being is attempting to force its way into our world, permitted by the audience's interaction with the film's artifacts. Excorio is a love letter to late 1970's giallo films, including a single word Latin title meaning “to peel, flay, or scalp.” Sylvie and Maureen first encounter the nightmarish, costumed villain when it gifts them a costume made of skin. Like the project itself, the costumed monster is an empty vessel, a hollow skin with nothing underneath.

2022 Awards

Total Points: 9

Credits

Freelancer

Racheal Bruce

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