ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Brand / Communication Design / Posters
Annual ID
ADC101_INH008S
About the Work
Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time we’ve transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, “Becoming Scientist”. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate. We’ve spent $3,000 on print & publishing and accumulated 5.2 million e-book downloads.
Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn’t enjoy the destruction? We value this destruction as the beginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun.
Designed a set of posters, conveys event information, scientific knowledge. Socializing and playful. It can be assembled in many shapes at will, also can be expanded into 12 postcards. By scanning the QR code of the poster, you can also get an e-book "Becoming a Scientist". According to the DIY guide, you can assemble various toys. Finally share and discuss with everyone on the social network.
Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn’t enjoy the destruction? We value this destruction as the beginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun.
Designed a set of posters, conveys event information, scientific knowledge. Socializing and playful. It can be assembled in many shapes at will, also can be expanded into 12 postcards. By scanning the QR code of the poster, you can also get an e-book "Becoming a Scientist". According to the DIY guide, you can assemble various toys. Finally share and discuss with everyone on the social network.
2022 Awards
Total Points: 21
Silver Cube
Credits
Internal / In-House Agency
Tencent In-House / Shenzhen
Art Director
Ken Lin
Copywriter
Akae Wang
Yuanmeng Liu
Executive Creative Director
Akae Wang
Illustrator
Raintree Chan
Assistant General Manager
Xiao Lan Liu
General Manager
Vincent Li
Project Manager
Nina Lin
Roy Zhang
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