ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2022 ADC Awards - Brand-Side / In-House

Wake+Make

Agency Upwork / San Francisco

Client Upwork
BACK TO RESULTS

Annual ID

ADC101_INH009S

About the Work

Our community is made of millions of entrepreneurs and talent, fueled by creativity, hard work, late nights, and well — coffee. So when International Coffee Day came around, we had to celebrate in a way that only Upwork could.

With the help of five illustrators and one hand letterer from our platform, as well as an independent roasting company that shares our values, we created a signature coffee line featuring beautiful original illustrations from amazing talent around the globe. The best part was that you could hire the artists who illustrated the bags right from the Upwork platform by scanning the packaging.

Our community buzzed about it, with a 400% increase in social engagement over similar campaigns. So did our clients, with over $100,000 in new business leads in just a few short weeks. And most important, our talent saw immediate returns, gaining more exposure online and landing new projects as a direct result.