ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Advertising / Television / Film / Online Video
Annual ID
ADC101_INH026M
About the Work
Current is a fintech banking startup with low brand awareness and small budgets. One of our most differentiating features is giving our members their paychecks up to 2 days early with direct deposits.
In Q4, we needed to raise awareness and consideration amongst our core audience: 20-something millennials, many of whom live paycheck to paycheck.
The insight originated from the cultural relevance of Halloween horror films – and what could happen if you had to wait to get paid from your traditional bank.
We leveraged the tropes of classic horror movies to make a branded entertainment movie trailer, directed by a SXSW-winning horror film director duo and starring Tik Tok creator @Flossybaby, building on our legacy of supporting the creator community.
The whole project came together in just 12 days – from script to production to live on social and online video channels.
But that didn’t stop 2 Days In Hell from being our most successful campaign to date, contributing to a 35% relative brand lift, a 9% stronger conversion rate of app installs, 41 million impressions, 340 hours watched on YouTube, and 500K engagements on social platforms.
And it wasn’t just our audience that took notice. Shortly after the campaign ran, the first major big bank – Capital One – responded by giving their own customers faster direct deposits up to two days early.
In Q4, we needed to raise awareness and consideration amongst our core audience: 20-something millennials, many of whom live paycheck to paycheck.
The insight originated from the cultural relevance of Halloween horror films – and what could happen if you had to wait to get paid from your traditional bank.
We leveraged the tropes of classic horror movies to make a branded entertainment movie trailer, directed by a SXSW-winning horror film director duo and starring Tik Tok creator @Flossybaby, building on our legacy of supporting the creator community.
The whole project came together in just 12 days – from script to production to live on social and online video channels.
But that didn’t stop 2 Days In Hell from being our most successful campaign to date, contributing to a 35% relative brand lift, a 9% stronger conversion rate of app installs, 41 million impressions, 340 hours watched on YouTube, and 500K engagements on social platforms.
And it wasn’t just our audience that took notice. Shortly after the campaign ran, the first major big bank – Capital One – responded by giving their own customers faster direct deposits up to two days early.
2022 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
Current / New York
Chief Creative Officer
Steve Peck
Chief Marketing Officer
Adam Hadi
Designer
Vincent Fileccia
Director
Ghost + Cow
Editor
Geordie Anderson
Executive Creative Director
Cyrus Coulter
Josh DiMarcantonio
Executive Producer
Tatiana Rudzinski
Trevor King
Sound Designer
Calvin Pia
Nathaniel Contreras
After Effects
David Etkin
CEO
Stuart Sopp
Colorist
Mathew Rosenblum
Director of Integrated Marketing
Jackie Lambert
Head of Production
Karen Berkowitz
Influencer Marketing Manager
Emma Quigley
Line Producer
Dan Lubell
Online
Thomas Zoranski
Owner
Michael Kuhn
Post Producer
Victoria Vallas
Senior Director of Communications
Erin Bruehl
Senior Manager, Offline Performance Marketing
Karina Rhem
Talent
Bella DeLong
Garrett Gallego
Jay Love
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