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2022 ADC Awards - Motion / Film / Gaming Craft

TROJENA

Agency McCann / New York

Client NEOM
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Annual ID

ADC101_MOT033B

About the Work

NEOM is the world’s most ambitious tourism project. Built on a most ancient land, enhanced by world-leading design, immersive digital experiences and seamless travel.

It will challenge and shape the possibilities of global travel in the years to come. Nurturing the raw, untouched landscapes, majestic TROJENA peaks, and spectacular coastal waters – this will be a new model for sustainable tourism. TROJENA will be an iconic, world-class destination, blending natural and developed landscapes – and offering unique human-centric experiences for residents and visitors alike. The destination will house six distinctive development districts centered around tailored experiences that blend real with virtual architectural and engineering innovations. All to create a destination like no other on earth.