ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Motion / Film / Animation
Annual ID
ADC101_MOT050M
About the Work
Loop is a space to plan, think, and co-create. For the announcement of this brand new app, NotReal and Microsoft product and marketing teams created this video in collaboration.
We jumped right in looking for ways to emphasize Loop's collaborative nature and illustrate the many innovative ways in which people can use Loop with one another.
The challenge: Captivating Gen Z. The youngest and most ethnically-diverse generation in history. This group is considered to be the most energetic and skilled, so we needed to reflect it in the visuals.
Our approach: To get visually engaging with varied levels and depths in the frames. Looking for a fresh, young, bold, ever-flowing, diverse, vibrant and versatile tone of voice. Gradients, sleek colors and curvy lines are mixed with clean environments. The images throughout the video are energetic and sensual. We are inside a work in progress, changing and evolving. Alive.
We jumped right in looking for ways to emphasize Loop's collaborative nature and illustrate the many innovative ways in which people can use Loop with one another.
The challenge: Captivating Gen Z. The youngest and most ethnically-diverse generation in history. This group is considered to be the most energetic and skilled, so we needed to reflect it in the visuals.
Our approach: To get visually engaging with varied levels and depths in the frames. Looking for a fresh, young, bold, ever-flowing, diverse, vibrant and versatile tone of voice. Gradients, sleek colors and curvy lines are mixed with clean environments. The images throughout the video are energetic and sensual. We are inside a work in progress, changing and evolving. Alive.
2022 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Not Real / Madrid
Not Real / Buenos Aires
Art Director
Valeria Moreiro
Creative Director
Milton Gonzalez
Valeria Moreiro
Executive Producer
Roberto Connolly
Client Team
Nando Costa
Nico Nuzzaci
2D Animator
Joana Cabrera
Martin Muerza
2D Designer
Lujan Borzi
Manuela Caceres
Martin Orza
3D Animator
Oscar Pettersson
Sergio Fuego
Dan Zucco
Francisco Castro
Macarena Mosquera
Milton Gonzalez
Phong Luong
3D Designer
Flor Tasso
Josefina Llano
Linus Zoll
Philip Luck
Valeria Moreiro
Vitor Teixeira
3D Modeler
Juan Miyagi
Animation Director
Milton Gonzalez
CG Compositing
Hernan Lindenbaum
Milton Gonzalez
Roberto Connolly
Color Grading
Hernan Lindenbaum
Milton Gonzalez
Roberto Connolly
Line Producer
Lucila Mansur
Rendering
Milton Gonzalez
Sergio Fuego
Storyboard Artist
Joana Cabrera
Martin Orza
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