ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Motion / Film / Cinematography
Annual ID
ADC101_MOT057M
About the Work
Desmond Richardson, Co-Founder and Co-Artistic Director of Complexions Contemporary Ballet, dances in the digital short directed by Andre Bato and choreographed by Jacob Jonas. EDGING NORMAL is the visual representation of one man’s struggle to shed his past in order to realize his freedom. In collaboration with Jonas, Bato created a romantically dark, almost eerie backdrop that acts in chorus with the tension in Richardson’s movements.
EDGING NORMAL is the 5th film in the groundbreaking 15 part series produced under the creative direction of Los Angeles based Jacob Jonas The Company, which was shot across 25 countries with 150 premier artists during the height of COVID-19 quarantine. Pushing what could be done creatively, during a time of unprecedented isolation, these films have the common thread of human resilience, what they were born from.
EDGING NORMAL is the 5th film in the groundbreaking 15 part series produced under the creative direction of Los Angeles based Jacob Jonas The Company, which was shot across 25 countries with 150 premier artists during the height of COVID-19 quarantine. Pushing what could be done creatively, during a time of unprecedented isolation, these films have the common thread of human resilience, what they were born from.
2022 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
Andre Bato Corp / New York
Media Distribution Company
Films.Dance / New York
Art Director
Jordan Marks
Creative Director
Andre Bato
Director
Andre Bato
Director of Photography
Arseni Khachaturan
Editor
Andre Bato
Nicky Keros
Executive Producer
Maximilian Kurzweil
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