ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Motion / Film / Special Effects
Annual ID
ADC_MOT20_001G
About the Work
Since Apple introduced AirPods a few years ago, the wireless white earbuds have reached iconic status in popular culture, ranking at the top among the most memefied products out there. But most importantly, bridging the gap between technology and style. And with the arrival of the wireless charging case in 2019, the product experience got even more untethered. Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s every day commute into a wonderful musical experience. In order to make the liberating feeling of the AirPods believable and real, we raised an entire set of a city six foot above the ground, which allowed us to choreograph and capture the performer’s moves in camera, without the help of VFX. An epical display of technical prowess. Along with the broadcast and online film, we created a series of bespoke online assets where the character of the film broke the fourth wall and literally bounced off the frame, wherever it was displayed.
2020 Awards
Total Points: 25
Gold Cube
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Pulse Films / Los Angeles
Framestore / Los Angeles
Media Company
OMD
Art Director
Saulo Mohana
Copywriter
Imen Soltani
Creative Director
Robbin Ingvarsson
Kako Mendez
Director
Oscar Hudson
Executive Producer
Randall Pomeroy
Darren Foldes
Group Creative Director
Arnau Bosch
Greg Greenberg
Senior Producer
Ian Kelly
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