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2020 ADC Awards - Publication Design

The Gun Violence History Book

Agency FCB / Chicago + Lord + Thomas / Chicago + The Mill / Chicago

Client Illinois Council Against Handgun Violence
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Annual ID

ADC_DFG20_004G

About the Work

For over a century, gun violence has been a deadly issue in the USA. One of the reasons is a loophole in the law that allows people in certain states to acquire handguns without any background checks. The ICHV - an organization that has been fighting gun violence across America for over 40 years - needed to create a campaign, with a small budget, that could gather support for Universal Background checks. Introducing The Gun Violence History Book. A piece of art, symbol, and an educational tool, made out of articles, facts, data, and beautiful design that showcases history that repeats itself. A book so thick, without bulletproof technology, it did what history has been unable to do. Stop a bullet. The book has been displayed in contextually relevant outdoor installations across the country, such as NY, Washignton, Dallas, Memphis, Chicago, among others, and drove people to our website where they could find and email their senator, or request the book to use as an education tool.