ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Video / Animation - Series
Annual ID
ADC102_ADV111M
About the Work
In 2020 not a lot of people were traveling to Oregon (or anywhere, really.) And if they were, they weren’t visiting anywhere off the beaten path. So in this campaign we wanted people to go deeper than Oregon’s greatest hits. We wanted to show that every inch of this place, down to its most fundamental things, is extraordinary. That’s why we chose to focus our campaign on the three most basic elements that make up Oregon – soil, water, and rocks.
We knew that a traditional medium could never show this place in a way that captured the beauty of Oregon, but we knew we could recreate the feeling of being here. So using a magical combination of stop motion, puppetry, found footage, practical effects, we recreated one of Oregon's most interesting restaurants, a full scale forest you can walk through, a model of the deepest lake in the U.S., and 23 other sets of real Oregon locations and landscapes.
We knew that a traditional medium could never show this place in a way that captured the beauty of Oregon, but we knew we could recreate the feeling of being here. So using a magical combination of stop motion, puppetry, found footage, practical effects, we recreated one of Oregon's most interesting restaurants, a full scale forest you can walk through, a model of the deepest lake in the U.S., and 23 other sets of real Oregon locations and landscapes.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Wieden+Kennedy / Portland
Production Company
Canadá / Barcelona
Music / Sound Production Company
Marmoset / Portland
Post Production Company
Joint / Portland
Art Director
Elora Clement
Lili Dancheva
Marta Loza
Copywriter
Kamey Murphy
Rebecca Russell
Creative Director
Ansel Wallenfang
Derek Szynal
Nick Stokes
Designer
Cathy Ormerod
Vicki Liu
Director
Gerson Aguerri
Director of Photography
Malcolm Hadley
Editor
Eric Hill
Executive Creative Director
Ana Balarin
Hermeti Balarin
John "JP" Petty, III
Illustrator
Brett Stenson
Sound Designer
Natalie Huizenga
Strategist
Anthony Holton
Assistant Editor
Charlie Harrington
Ian Devore
VFX Creative Director / Supervisor
Stefan Smith
Assistant Audio Engineer
Candace Mortier
Audio Engineer
Natalie Huizenga
Audio Producer
Louise Woodward
Brand Director
Megan Riehl
Brand Manager
Kyler Spickler
Business Affairs Manager
Maggie Harasyn
CG Artist
Gavin Wright
Colorist
Jasmine Vazquez
Design Producer
Amy Streger
Victoria Tengblad-Kreft
Flame Artist
David Stern
Mb Emigh
Flame Assist
Amanda Elliott
Noah Poole
Flame Lead
Leif Peterson
Head Animator
Anthony Farquhar-Smith
Head of Production
Orlee Tatarka
Media Director
Emily Dalton
Media Supervisor
Nita Bhojwani
Production Designer
Anna Colomer
Retoucher
Saskia Thomson
Stop Motion Supervisor
Zlatin Radev
Stylist
Ahida Agirre
Talent Manager
Tim Bell
Traffic Manager
Maisie Plew
VFX Post Coordinator
Zai Outlaw
VFX Post Producer
Sarah Zerina Usmen
Videographer
Katie Falkenberg
Patrick Stanton
Related Awards
