ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2023 ADC Awards - Advertising

"Amani"

Agency Gus + Love Song / Los Angeles

Client Meta
BACK TO RESULTS

URL

Click to launch

Annual ID

ADC102_ADV115M

About the Work

This story covers a lot of ground in a short time. From a sound point of view it was really important to establish a very real physical world, and then move it around, breaking up the viewer's sense of space to convey the material world merging with the virtual. We focussed on sounds evocative of passing through thresholds, accentuating camera swoops and spins with filter sweeps and the sounds of bicycle gears. To get the right grit and texture of the gravel racing, we recorded cyclists on dirt roads in the mountains. To convey the feel of 2022 East Africa, we combed through days of footage and cut in snippets of peoples’ voices, cars, insects, and roosters. Everything was mixed with an ear for keeping the soundtrack coherent and cinematic, a story of converging worlds and breaking barriers.