ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
AI / Execution
Annual ID
ADC102_ART010M
About the Work
‘Help Changes Everything’ is a street-mural-inspired film, illustrating the positive impact that GoFundMe donors have on the world around them. To represent the diverse communities across America, the campaign’s visuals give a universal sense of purpose and belonging, depicting donors and recipients as heroes in ever-evolving streetscapes, where history seems to be unfolding in real-time. But alongside the beautiful spirit of generosity in the storytelling is something equally compelling; a groundbreaking step forward in artificial intelligence based animation.
As outlined in GoFundMe’s Year in Help report, in 2022, a donation was made on GoFundMe every single second. To celebrate this, the brand worked with design and innovation agency, AKQA, to create a visual narrative that would show how kindness has the power to help people, and bring real change at the community level.
The team worked with a pioneering LA-based director, Paul Trillo of ArtClass, to generate the campaign’s visuals using a combination of cutting-edge technologies, which helped the audience imagine the impact they’re having on real communities.
The groundbreaking film production included using a combination of DALL-E for composite layers of visual assets, and Stable Diffusion’s Image-2-Image for frame regeneration of a hand painted aesthetic. It is a bold first from a major brand to take a leap of faith and base their large-scale, paid marketing project on A.I-generative art.
This brave and innovative approach is testament to GoFundMe’s role in pushing the world forward throughout the year, with its community helping to provide essentials during record-high inflation, advance educational dreams, and uplift people whose lives were affected by natural disasters, war and loss. In 2022 alone, 28 million people from across the world started a fundraiser or made a donation on GoFundMe.
As outlined in GoFundMe’s Year in Help report, in 2022, a donation was made on GoFundMe every single second. To celebrate this, the brand worked with design and innovation agency, AKQA, to create a visual narrative that would show how kindness has the power to help people, and bring real change at the community level.
The team worked with a pioneering LA-based director, Paul Trillo of ArtClass, to generate the campaign’s visuals using a combination of cutting-edge technologies, which helped the audience imagine the impact they’re having on real communities.
The groundbreaking film production included using a combination of DALL-E for composite layers of visual assets, and Stable Diffusion’s Image-2-Image for frame regeneration of a hand painted aesthetic. It is a bold first from a major brand to take a leap of faith and base their large-scale, paid marketing project on A.I-generative art.
This brave and innovative approach is testament to GoFundMe’s role in pushing the world forward throughout the year, with its community helping to provide essentials during record-high inflation, advance educational dreams, and uplift people whose lives were affected by natural disasters, war and loss. In 2022 alone, 28 million people from across the world started a fundraiser or made a donation on GoFundMe.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Akqa
Client / Brand
GoFundMe
Production Company
ArtClass
Publisher
Bmg
Resevoir Media
Chief Marketing Officer
Musa Tariq
Creative Director
Emlyn Allen
Editor
James Boger
Executive Creative Director
Chris Eckardt
Tim McDonnell
Executive Producer
Heather Harlow
Artist
Paul Trillo
Producer
Julie Sullivan
Associate Art Director
Carol Benito
Executive Creative Director / Partner
Jean Scofield
Executive Creative Director / Partner / Arranger
Stephan Altman
Senior Art Director
Hunter Patrick
Senior Producer
Andrew Johnston
Senior Strategist
Lauren Buniva
Sound Designer / Mixer
Casey Chester
2D / 3D Animator & Compositor
Amit Chachek
Gil Gavish
2D / GFX
Eric Van Buskirk
Associate Producer
Christina Mihaljevic
Creative Producer / Partner
Kristoffer Roggemann
Flame Artist
David Hannah
Eric Pascua
Head of Post Production
Brian Keegan
Machine Learning Engineer / AI Animation
John Steinmeyer
Managing Director
Corwin Carroll
Managing Director, EP
Rebecca Niles
Managing Partner
Geno Imbriale
Post Coordinator
Rylee Axner
Project Manager
Alex Clewell
Senior Client Director
Jon Phillips
Senior Director, Brand & Media
Alex Anderson
Song writer
David Mallett
Technical Director
An Doan
Vocalist
Stella Webb
Related Awards
