ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Posters / Traditional - Series
Annual ID
ADC102_BCD004G
About the Work
Our idea sprang from the insight that design is continually driven by the creative impulse to make things better and more beautiful than they were before. It is an impulse passed from generation to generation, transcending genres and cultures to connect people across time and space. The designs that emerge from this process have an intense brilliance, and their evolution never ceases. We conceived this process to be a succession of “beautiful mutations,” and chose ever-mutating goldfish as a motif for visual expression. The D&AD Awards define a globally recognised standard of design excellence, and with our creative work we encouraged exhibition visitors to consider how the award-winning works reflect the ever-evolving nature of the design process.
2023 Awards
Total Points: 45
Gold Cube
Credits
Agency
Dentsu Inc. / Tokyo
Design Firm
TAKI CORPORATION / Tokyo
Art Director
Sakura Yamaguchi
Copywriter
Mariko Fukuoka
Creative Director
Yoshihiro Yagi
Haruko Tsutsui
Director
Yuri Munakata
Executive Creative Director
Yuya Furukawa
Creative Producer
Emi Honda
Print Production Company
Tone Up Corp. / Tokyo
Printing Director
Junichi Kota
Kenji Tamura
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