ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Logo
Annual ID
ADC102_BCD068M
About the Work
Launched in 1994, Eurostar is a pioneer of international high-speed train travel, connecting the UK, France, Belgium, the Netherlands and now Germany. Last year, Eurostar merged with Thalys with the intention of becoming a single brand by the end of 2023.
Eurostar appointed us to redesign their logo as part of a full reimagining of their visual identity following the merger. The new logo needed to:
* Symbolise and express the brand idea – Spark New – which reflects how the new Eurostar brand is supercharged to spark new experiences
* Become a symbol of pride for employees
* Reflect the premium travel experience
* Modernise Eurostar for the future
* Work across physical and digital platforms
* Become a future icon
* Help the business achieve its bold vision to carry 30 million passengers a year by 2030
The new logo sits the heart of the new Eurostar Group brand. By combining the Eurostar E and a star, we have officially given Eurostar Group its iconic star back. The reimagined symbol parts ways with the old metallic e ribbon, to create a bold new icon for the brand. The supporting bespoke wordmark typography nods to the 1994 version with the lowercase italic letter forms.
The Spark is the literal and metaphorical north star of the brand, and is designed to be an iconic, flexible and dynamic asset. It breaks free from the symbol to create a graphic device for use across the full brand experience - from train livery and across stations, to digital platforms including website, apps, social media and TVCs. The Spark takes on a wide range of motion behaviours like rotating, extruding and dropping into locations, acting like a navigational compass to guide you around your city destination.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
DesignStudio / London
Type Foundry
Ortype
Music / Sound Production Company
Zelig Sound
Creative Director
Julien Queyrane
Designer
Sam Cornwall
Illustrator
Avalon Nuovo
Jean Leblanc
Jordan Robertson
Matt Saunders
Fagostudio
Alice Des
Vanessa Van Meerhaeghe
Photographer
John Adrian
Type Designer
Leo Field
Luke Prowse
Design Director
David Moloney
Senior Designer
Steph Wright
Brand Director
Mario Rauter
Brand manager
Barbara Bruynooghe
CCO
Francois Le Doze
Chief Business Development & Integration Officer
Matthieu Quyollet
Client director
Lucy Aebischer
Client Services Director
Emily Jones
Communications Director
Nicolas Petteau
Digital Client Manager
Cheryl Lee
Junior Client Manager
Natalie Bright
Motion Director
Vitor Cervi
Senior Brand Manager
Lucie Thevenon
Senior Creative Lead
Jean-Marc Barbaud
Senior Motion Designer
Adam Witton
Undefined Type
NaN Library
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