ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Promotional / Wildcard
Annual ID
ADC102_BCD074M
About the Work
Tabio is a long-established sock manufacturer with a history of over 50 years. We aimed to renew the world view of the brand and update the possibilities and concepts of socks.
We created a typeface with socks on the letters so that the brand identity can be conveyed from the letters. The color of the sock part changes in conjunction with the dramatic photo.
We created a typeface with socks on the letters so that the brand identity can be conveyed from the letters. The color of the sock part changes in conjunction with the dramatic photo.
2023 Awards
Total Points: 3
Merit Honor
Credits
Production Company
RCKT/Rocket Company* / Tokyo
Art Director
Keiji Yano
Freelancer
Keiji Yano Yano
Motion Designer
Kairi Sato
Photographer
Kiyotaka Hamamura
Hair Styling
Kazuhiro Naka
Makeup
Suzuki
Stylist
Shotaro Yamaguchi
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