ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

Keep Flowing

Agency Weichen

Client China Academy of Art

Category

Posters / Traditional - Series

Annual ID

ADC102_BCD083M

About the Work

第十届中国国际海报双年展视觉形象的主题为“Keep Flowing(奔流不息)”,视觉形象主图形与色彩以多种、多维视角对历届中国国际海报双年展参赛的层层堆叠、不断积累的海报截面的观察方式为出发点,不同形态呈现的是中国国际海报双年展作为海报汇聚的平台,犹如一条长河,是向前奔流的状态,是潮涌激荡的能量,是多元未知的方向,是全新的时代风貌。寓意不同国家和地区的海报在此汇聚交流,但这并不是终点而是起点,是不同的设计观念在这里交流、碰撞进而迸发,产生的巨大海报能量场。 海报所呈现出来的累积感,带给我们的不仅仅是视觉感受上的冲击与震撼,更是跨越18年的历史发展进程,是涵盖9届赛事的主题变迁,是承载10000多件设计作品背后更深层次的设计观念与思想表达。

2023 Awards

Total Points: 3

Merit Honor

Credits

Artist

Weichen Wu

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