ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Branding / Logo
Annual ID
ADC102_BCD086M
About the Work
For over 55 years, Center Parcs Europe has been a pioneer of the travel and hospitality sector in Europe. Pre-pandemenic, Center Parcs Europe were modernising existing parks and investing in new locations. They needed a new logo that would modernise the identity to match the new and improved parks.
The challenge:
* The old logo was hard to understand and remember.
* The logo needed to be fit for digital and small spaces, such as avatars.
The Solution:
* The logo brings together three crucial elements: The Center Parcs brand name, nature and humans. Our monogram is the CP initials crafted to form a tree with leaves positioned in the center for a joyful feeling.
* The innovative and contemporary monogram builds more recognition and equity into the name itself and is perfect for all sizes.
* The symbol is supported by a reimagined wordmarque that uses the same visual curves and terminals.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
DesignStudio / London
Designer
Emilia Gribbin
Executive Creative Director
Vinay Mistry
Illustrator
Fushia Macaree
Design Director
Sam Smith
Senior Designer
Diane Dear
Daisy Grice
Sound Design
Freddie Webb
Joe Farley
Client Manager
Naomi Williams
Head of Client Services
Emily Jones
Head of Marketing
Clementine Harmant
Head of Strategic Marketing & CX
Didi Looij-van Golden
Marketing director
Andres Neira De Back
Bas Post
Marketing manager
Barbara Knoop
Danique Hofman
Melanie Pimpels
Marketing Manager Junior
Estelle Debeauvais
Senior Client Director
Hatty Middleton
Senior Marketing Manager
Irene Geerligs
Senior Strategist
Pamm Hong
Senior Writer
Sarah Grech
Visual Artist
David Padilla
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