ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Brand / Communication Design

It's Human Nature

Agency DesignStudio / London

Client Center Parcs Europe

Category

Branding / Logo

Annual ID

ADC102_BCD086M

About the Work

For over 55 years, Center Parcs Europe has been a pioneer of the travel and hospitality sector in Europe. Pre-pandemenic, Center Parcs Europe were modernising existing parks and investing in new locations. They needed a new logo that would modernise the identity to match the new and improved parks. The challenge: * The old logo was hard to understand and remember. * The logo needed to be fit for digital and small spaces, such as avatars. The Solution: * The logo brings together three crucial elements: The Center Parcs brand name, nature and humans. Our monogram is the CP initials crafted to form a tree with leaves positioned in the center for a joyful feeling. * The innovative and contemporary monogram builds more recognition and equity into the name itself and is perfect for all sizes. * The symbol is supported by a reimagined wordmarque that uses the same visual curves and terminals.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

DesignStudio / London

Designer

Emilia Gribbin

Executive Creative Director

Vinay Mistry

Illustrator

Fushia Macaree

Design Director

Sam Smith

Senior Designer

Diane Dear
Daisy Grice

Sound Design

Freddie Webb
Joe Farley

Client Manager

Naomi Williams

Head of Client Services

Emily Jones

Head of Marketing

Clementine Harmant

Head of Strategic Marketing & CX

Didi Looij-van Golden

Marketing director

Andres Neira De Back
Bas Post

Marketing manager

Barbara Knoop
Danique Hofman
Melanie Pimpels

Marketing Manager Junior

Estelle Debeauvais

Senior Client Director

Hatty Middleton

Senior Marketing Manager

Irene Geerligs

Senior Strategist

Pamm Hong

Senior Writer

Sarah Grech

Visual Artist

David Padilla

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