ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Craft / Use of Technology
Annual ID
ADC102_FSN001G
About the Work
adidas Originals were losing their connection with the Gen Z audience and asked us to help them reconnect. Our bespoke research indicated that 1 in 3 Gen Z’ers feel their digital expression is their most authentic self. As an enabler of originality adidas knows the importance of self expression but the options to self-express in the metaverse leave much to be desired. You can either use a generic but affordable skin, or an expensive but unique NFT avatar. We created the world’s first personality based, AI generated, unique to you, interoperable avatar platform that can be taken to 2000+ metaverse platforms.
2023 Awards
Total Points: 45
Gold Cube
Credits
Agency
Jam3 / Amsterdam
Media.Monks / Amsterdam
Art Director
Alexandra Hook
Copywriter
Robin Singer
Creative Director
Pascal Rotteveel
Designer
Raphael Ferraz
Victoire Douy
Executive Creative Director
Dirk Van Ginkel
Executive Producer
Helen Tucker-Lalloo
Motion Designer
Chris Chan
Miguel Oco
Yasmin Mukino
Developer
Artem Leznikov
Gabriel Santos
Jonathan McKinnell
Michael Da Silva
Sebastian Domagała
Vadim Namniak
Technical Director
Ben Wager
CGI Artist
Ivan Rys
Kousha Motamedi
Creative Developer
Arnaud Rocca
Richard Mattka
Tabitha Swanson
Program Lead
Kim Do
QA
Bruno Fioritto
Nicolas Gabin
Senior CGI Artist
Andrea Rice
Cyrill Durigon
Senior Marketing Manager
Ali Rodriguez
Senior Strategist
Amanda Bao
UX
Cathy Cong
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