ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Sustainable / Eco-friendly Fashion
Annual ID
ADC102_FSN011M
About the Work
The fashion industry is responsible for 92 million tons of textile waste produced
every year. And the new trend of fast fashion is only making things worse by
introducing extremely disposable garments filled with microplastics that are
often only worn once before being tossed.
As the world’s largest B Corp distillery, Maker’s Mark wanted to keep the
tradition of ugly holiday sweaters from adding to the waste of fast fashion. So
we partnered with sustainable fashion brand The Endery to create a series of
handknit sweaters that only used pre-existing, deadstock wool. Each
sustainably crafted handknit sweater contains zero plastic and, unlike fast
fashion, can be worn holiday season after holiday season. To create even more
sustainable longevity, 100% of the profits were donated back to the Peruvian
knitting community to ensure the art of sustainable handcrafted sweatering lives
for generations to come
every year. And the new trend of fast fashion is only making things worse by
introducing extremely disposable garments filled with microplastics that are
often only worn once before being tossed.
As the world’s largest B Corp distillery, Maker’s Mark wanted to keep the
tradition of ugly holiday sweaters from adding to the waste of fast fashion. So
we partnered with sustainable fashion brand The Endery to create a series of
handknit sweaters that only used pre-existing, deadstock wool. Each
sustainably crafted handknit sweater contains zero plastic and, unlike fast
fashion, can be worn holiday season after holiday season. To create even more
sustainable longevity, 100% of the profits were donated back to the Peruvian
knitting community to ensure the art of sustainable handcrafted sweatering lives
for generations to come
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Doe Anderson Advertising / Louisville
Art Director
Zach Fugate
Chief Creative Officer
Leyla Touma-Dailey
Copywriter
Chelsea Schultz
Director of Photography
Chase Stewart
Editor
Matt Niehoff
Group Creative Director
E Slody
Photographer
Christian Watson
Producer
Delane Wise
Fashion Photographer
Paolo Rally
Original Music
Joe Stockton
Print producer
Bethany Billick
Videographer
Juan Javier Cuadros Guerra
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