ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Gaming / Brand Integration
Annual ID
ADC102_GAM016B
About the Work
What do you do when a new Fortnite item has an uncanny resemblance to your product and Gen Z can’t stop talking about it? You embrace it and turn it into free product placement centered around a unique in-game experience that fans can’t get enough of. AXE revealed the Mistaverse, a unique, customized Fortnite map which heroed both AXE and Med-Mist, creating a game that Gen Z gamers actually wanted to play. The Mistaverse trended four times on Twitch and was the top viewed stream of the day, helping us cement ourselves into Fortnite history, all while costing us $0 in product placement.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
The Martin Agency / Richmond
IPG
Client / Brand
Unilever
Production Company
Atlas Creative
Art Director
Emily Delius
Sophie Marsden
Chief Creative Officer
Danny Robinson
Copywriter
Dallin Slavens
Jacob Knight-Thomas
Creative Director
Mik Manulik
Executive Creative Director
Ashely Marshall
Co-Founder & CCO
Jordan Holland
Creative Director, Tech & Digital
Alex Campbell
Executive Producer, Digital/Social Program Director
Matt Swieca
Global Strategy Director
Gerard Crichlow
Senior Art Director
Rahim Masunu
Senior Copywriter
Garrick Sheldon
Account Director
Pete Norquist
Account Supervisor
Becki Smith
Co-Founder & CEO
Michael Herriger
Community Manager
Ethan Smith
Developer
Joeri Dukker
Digital Producer
Chris Gsell
Global Brand Director
Caroline Gregory
Global Business Director
Federico Duberti
Global Marketing Manager
Jamie Brooks
Global Marketing Specialist
Claire Linturn
Global Planning Director
Taylor Wiegert
Group Account Director
Gillian Merrill
Planning director
Stuart Hayhurst
Senior Project Manager
Natalie Meyer
Senior Social Media Manager
Drew Corrigan-Nunez
Technical Artist
Jacob Rudd
Vice President Global
Augusto Garzon
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