ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

Women Empowerment

Agency A.S. STRATEGY BRANDING & COMMUNICATION / Athens

Client A.S. Strategy, Branding & Communication

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Category

Packaging / Series

Annual ID

ADC102_ILT048M

About the Work

This year we rewrote the rules. Our corporate gift is given by the women of A.S on behalf of the women of the world. Our gift is us being women. And as such, we have voice, choice and power.

Our gift is a pungent drink followed by a pungent message. Clear and honest it becomes the content of bottles whose shape symbolise the bodies of women. 7 different bodies, 7 different women, 7 different voices. Every voice utters a word. Every word is encapsulated by a quote belonging to one of these women who bring civilization into our society. Every quote is made by hand as a personal offer of wisdom, independence and struggle: Freedom. Change. Equality. Justice. Education. Choice. Strength.

Every notion is a seed falling on fertile ground. Until the seed becomes tree. And the tree, forest. All the women of the world united in the thickest, most impenetrable, untouchable and life-giving protective forest of our little big existence.

Special thanks to the artist Christina Makropoulou for her valuable contribution.

2023 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

A.s. Strategy Branding & Communication / Athens

Copywriter

Naya Koutroumani

Designer

Valia Alousi

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