ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Illustration

Red envelope for the Year of the Rabbit

Agency ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Client ShenZhen Lingyun creative packaging design Co.,Ltd.

Category

Print / Series

Annual ID

ADC102_ILT060M

About the Work

Red envelopes have always been used by Chinese people on New Year's Day and when there are happy events at home. Especially on New Year's Day, the elders usually put "New Year's money" in red envelopes to give to the younger generation to express a blessing and the joy of greeting the festival. In the past, red envelopes really used "red" as the theme color. With the change of life, people gradually relaxed this box type regulation, and turned to many colorful and lively red envelope styles to satisfy people's feelings about the festive season. The year 2023 is the traditional Chinese Year of the Rabbit. We also designed a set of theme red envelopes for the theme of "rabbit", hoping to bring a different enthusiasm to consumers in the New Year.

2023 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

Chief Creative Officer

XiongBo Deng

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