ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Advertising / Single
Annual ID
ADC102_ILT064M
About the Work
The 77 is the latest vintage release to join the Red Collection, the most exclusive whisky range in the world. Spanish illustrator Javi Aznarez (of Wes Anderson fame) has worked with us once again to create this new hand-drawn animation for the range. We have used his distinctive style and heavy use of red to link one of the stories from the previous animation with this new release, the past with the present. Each release will include a similar animation telling a story from the brand in a few brushstrokes, with this one being about community and expertise, the past toasting to the future in a single, uninterrupted line.
The artist has recreated the brand logo for The Macallan, the new single malt bottle and the coaster that will be released together with the whisky so that the animation, key visuals and all campaign communication has a single voice based on the idea of the colour Red as the unifying thread across the history of The Macallan.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Potlatch / Barcelona
Art Director
Arnau Aguilar Marcos
Copywriter
Alex Ardid
Creative Director
Ramón Benedito
Xavier Homs
Illustrator
Javier Aznarez
Producer
Wendy Van Houdt
account director
Ilaria Piga
Business Director
Tina Woods
CEO & General Manager
Xavier Antonell
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