ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
UX / UI / User Interface Design
Annual ID
ADC102_INT032M
About the Work
Kuwait is a rapidly developing, forward-looking country, so NBK (Kuwait’s oldest bank) needed to ensure they were at the forefront of this momentum to secure the future of their business. The solution: a new, mobile-first bank, that we named Weyay (which means “with me”).
Aligned to the mindset, beliefs and behaviors of Kuwaiti youth, we defined the end-to-end brand strategy, identity, TOV and brought this to life through the product and launch activation, creating an app that was seamless, intuitive, and powerful — allowing Kuwaiti youth to unlock their future and take control of their money.
Aligned to the mindset, beliefs and behaviors of Kuwaiti youth, we defined the end-to-end brand strategy, identity, TOV and brought this to life through the product and launch activation, creating an app that was seamless, intuitive, and powerful — allowing Kuwaiti youth to unlock their future and take control of their money.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
R/GA UK
Post Production Company
Creep / London
Chief Creative Officer
Tiffany Rolfe
Design Director
Hugo Ferradas
Muriel Bougherdani
Rory Campbell
Executive Creative Director
Ilia Uvarov
Nick Pringle
Robert Northam
Motion Designer
Baris Dogan
Producer
Zaleta Kasenzi
Strategist
Hannah Vatandoust
Strategy Director
Anna Bulman
Roana Bianca Brito
Associate Creative Director, Experience Design
Joe Hearty
Associate Strategy Director
Divya Gandhi
CD, Experience Design
Matthew Chokshi
GCD, Experience Design
Zoha Zoya
Senior Copywriter
Amy Gould
Hala Bassar
Hessa Sudairy
Kerry Robinson
Senior Producer
Sharon To
Associate Producer
Millie Gearing
Consultancy
Bain & Company / Boston
Experience Design Director
Dmitry Katkin
Experience Designer
Benjamin Laing
Experiential agency
Jack Morton / Boston
Product Director
Diana Quesada
Production Studio
Burning Reel / London
Senior Business Analyst
Franklin Nnah
Kilian Ateh
Senior Visual Designer
Arran Aver
Cagri Yurtbasi
Software & IT
Finanteq / Lublin
Technology Director
Lachlan McDonald
Technology Lead
Victor Pettengill
VP, Executive Technology Director
Katrina Bekessy
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