ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Motion / Film / Title Sequences
Annual ID
ADC102_MOT014S
About the Work
A noncomforming character called for a unique take on main titles and with full creative freedom, we served up something sweet. Inspired by Rube Goldberg’s machines, we built the housewife trope narrative around the type. Words that once stuck to the page, fall before the next scene to convey how the daily upkeep of being the perfect housewife led to Candy’s world collapsing. With a custom soundtrack and retro color scheme, what feels like a brief sequence becomes a captivating and unconventional story structure. We stripped the traditional title sequence techniques to its simplistic form, making the type all the hype.
2023 Awards
Total Points: 21
Silver Cube
Credits
Design Firm
Imaginary Forces
Animator
Nader Husseini
Rob Slychuk
Creative Director
Ronnie Koff
Designer
Elizabeth Steinberg
Ronnie Koff
Editor
Lexi Gunvaldson
Executive Creative Director
Peter Frankfurt
Producer
Michael Boretz
Head Of Production
Ryan Burcham
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