ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Motion Graphics
Annual ID
ADC102_MOT025B
About the Work
We delivered a series of bespoke 2D animated sequences seen throughout the show, creating a unique and charming animation style for the main character. The sequences are over live action or appear from transitions to and from live action.
The show kicks off with our hybrid 2D and 3D animation which is not the kind of animation you see often- it’s quite an old school method but because it's done in CG it brings a nice twist to the mix.
We were tasked to create a unique stylistic look to the whole show, with animated segments reflecting the hero's personality and emotions, ranging from full animation sequences and integrated animation over live action, to graphic overlays and UI, as well as the title sequences for every episode (with over 100 unique variations of the shows logo designed).
The brief strictly required a handmade feel which meant adjusting our work to fit the style required- contemporary, but also looking like it could have actually been created by a teen. We built a suite of rigged objects that Kamala might use as tools to aid her animation including Blu Tack, paper clips, pins, chopsticks, and sticky tape and combined them based on the challenge of a particular scene.
In the fantastical scene where Kamala and Bruno cycle through Jersey, all the characters that come to life are created using different styles. It was important that the art supported the dialogue and the scene, rather than being a purely aesthetic device.
In some sequences the script required mobile phone footage with social media overlaid on the characters’ screens. We created a fun and energetic way to display Kamala going viral , such as the TikTok style sequence that experimented with some more bizarre and flamboyant styles.
The show kicks off with our hybrid 2D and 3D animation which is not the kind of animation you see often- it’s quite an old school method but because it's done in CG it brings a nice twist to the mix.
We were tasked to create a unique stylistic look to the whole show, with animated segments reflecting the hero's personality and emotions, ranging from full animation sequences and integrated animation over live action, to graphic overlays and UI, as well as the title sequences for every episode (with over 100 unique variations of the shows logo designed).
The brief strictly required a handmade feel which meant adjusting our work to fit the style required- contemporary, but also looking like it could have actually been created by a teen. We built a suite of rigged objects that Kamala might use as tools to aid her animation including Blu Tack, paper clips, pins, chopsticks, and sticky tape and combined them based on the challenge of a particular scene.
In the fantastical scene where Kamala and Bruno cycle through Jersey, all the characters that come to life are created using different styles. It was important that the art supported the dialogue and the scene, rather than being a purely aesthetic device.
In some sequences the script required mobile phone footage with social media overlaid on the characters’ screens. We created a fun and energetic way to display Kamala going viral , such as the TikTok style sequence that experimented with some more bizarre and flamboyant styles.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Client / Brand
Marvel Studios / Los Angeles
Post Production Company
Framestore / London
Media Distribution Company
Disney+ / Los Angeles
Executive Producer
Niamh O'Donohoe
2D Artist
Alexis Liddell
Andrew Niven
Daniella Marsh
David Stumpf
Jocie Juritz
Julien Van Wallendeal
Richard Smithson
3D Artist
Aaron Hunwick
Adam Burnet
Benjamin Lane
Bruno Buzinkay
Damien Gustin
Dave Edwardz
Edwin Schaap
Gabriela Pruszkowska
Jack Beynon
Jeroen Aerts
Nathan Clarke
Patrick Paguio
Rebecca Meilak
Sofia Llobregat
Tim Jenkinson
Victoria Stuart
William Fiorentini
CG Supervisor
Philip Robinson
Compositor
Miriam Pavese
Ariel Levental
Daniel Manning
Daniel Ravanelli
Emily Govinden
Ewelina Freuer
John Sellings
Juriaan Wolters
Pablo Vero Moreno
Puff Pisanwalerd
Head Creative
Ian Spendloff
Lead Designer
David Lochhead
Line Producer
Hong Yane Wang
Production coordinator
Emma Simpson
VFX supervisor
Matthew Thomas
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